We offer you two ways to advertise to your LinkedIn Audiences by leveraging the data:
| Options | How to |
|---|---|
|
Option 1. Launch LinkedIn campaigns directly from the AdRoll ABM platform Create segmented audiences in the AdRoll ABM platform and target your audience with sponsored content, single image ads, all managed from your account. You cannot use Media Credits. |
Jump to this help center article |
|
Option 2. Push audiences to LinkedIn Create segmented audiences and then push them to LinkedIn to take advantage of their further audience filtering options and additional ad formats. |
Jump to this help center article |
There are several reasons why you may choose one option over another based on your preferences and business needs. The following table lists key differences to help you choose the option that works best for you.
| Feature | Launch LinkedIn campaigns directly from the AdRoll ABM platform | Push audiences to LinkedIn |
|---|---|---|
| AdRoll Account Lists & Groups | You can use AdRoll Account Lists & Groups to target them. | You can use AdRoll Account Lists & Groups to target them. |
| Campaign management | Launch and edit your LinkedIn Campaigns within your AdRoll ABM account and let our machine learning adjust your daily budget on LinkedIn towards your spend goal based on learned performance. | Launch and edit your LinkedIn Campaigns within LinkedIn Campaign Manager. |
| Campaign reporting |
LinkedIn Campaign performance reporting is housed in the AdRoll ABM platform. Reporting for all the different types of campaigns you manage through the AdRoll ABM platform in one place. |
Ad performance reporting is housed only on your LinkedIn account within LinkedIn Campaign Manager. |
| Campaign reporting Sync to CRM |
Not available. |
Not available. |
| Ad Types | Sponsored content single image ads only. | All LinkedIn ad formats supported: Sponsored content single image ads, video ads, single job ads, event ads, lead generation, etc. |
| LinkedIn Persona filters |
Layer your AdRoll Account Lists and Groups with LinkedIn essential target options: Job Experience: Job Title, Function, Seniority. |
Layer your AdRoll Account Lists and Groups with any native LinkedIn target options, for example Job Experience: Job Title, Function, Seniority, Member Skills, Years of Experience. Interests: Member Interests, Member Groups. |
| Billing |
LinkedIn campaign media spend is billed through the AdRoll ABM platform. You cannot use Media Credits to pay for LinkedIn Campaigns. Your billing and payment for all your different campaigns (web & social) are in one place. |
LinkedIn campaign spend is billed through your LinkedIn account, and you can use LinkedIn prepaid media credits. You will receive separate bills for campaigns vs LinkedIn campaigns. |
| Multiple LinkedIn accounts | You can serve LinkedIn Ads from your account to only one LinkedIn Ad account. | You can push your Audiences to multiple LinkedIn Ad accounts. |
The best option for you depends on your business needs and can be easily changed if needed, so try which one you think is best and feel free to switch if your circumstances change.
Who can access
Access to the LinkedIn Integration to advertise to your LinkedIn Audiences using data depends on your package:
| Your Package | LinkedIn Integration |
|---|---|
| Account-Based Advertising | Included |
| Account-Based Marketing + Advertising | Included |
| Account-Based Marketing | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier |
Not Included |
To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.