Choose how to advertise to your LinkedIn audiences using RollWorks data

RollWorks offers you two ways to advertise to your LinkedIn Audiences leveraging RollWorks data:

Options How to

Option 1. Launch LinkedIn campaigns directly from RollWorks

Create segmented audiences in RollWorks and target your audience with sponsored content single image ads, all managed from your RollWorks account.

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Option 2. Push RollWorks audiences to LinkedIn

Create segmented audiences in RollWorks and then push them to LinkedIn to take advantage of their further audience filtering options and additional ad formats.

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There are several reasons why you may choose one option over another based on your preferences and business needs. The following table lists key differences to help you choose the option that works best for you.

Feature Launch LinkedIn campaigns directly from RollWorks Push RollWorks audiences to LinkedIn
RollWorks Account Lists & Groups You can use RollWorks Account Lists & Groups to target them. You can use RollWorks Account Lists & Groups to target them.
Campaign management Launch and edit your Linkedin Campaigns within your RollWorks account and let RollWorks' machine learning adjust your daily budget on LinkedIn towards your spend goal based on learned performance. Launch and edit your LinkedIn Campaigns within LinkedIn Campaign Manager.
Campaign reporting

LinkedIn Campaign performance reporting is housed in the RollWorks platform. Reporting for all the different types of campaigns you manage through RollWorks in one place.

Ad performance reporting is housed only on your LinkedIn account within LinkedIn Campaign Manager.
Campaign reporting  Sync to CRM

For HubSpot: Clicks from LinkedIn campaigns launched through RollWorks will be sent to Hubspot. Clicks are aggregated for all your RollWorks campaigns by Account and cannot be filtered by campaign type.

For Salesforce: not available

Not available.
Ad Types Sponsored content single image ads only.  All LinkedIn ad formats supported: Sponsored content single image ads, carousel ads, video ads, single job ads, event ads, lead generation, etc.
LinkedIn Persona filters

Layer your RollWorks Account Lists and Groups with LinkedIn essential target options:

Job Experience: Job Title, Function, Seniority.

Layer your RollWorks Account Lists and Groups with any native LinkedIn target options, for example

Job Experience: Job Title, Function, Seniority, Member Skills, Years of Experience.

Interests: Member Interests, Member Groups.

Billing LinkedIn campaign media spend is billed through RollWorks. Your billing and payment for all your different campaigns (web & social) are in one place.

LinkedIn campaign spend is billed through your LinkedIn account and you can use Linkedin prepaid media credits. You will receive separate bills for RollWorks campaigns vs LinkedIn campaigns.

Multiple LinkedIn accounts You can serve LinkedIn Ads from your RollWorks account to only one LinkedIn Ad account. You can push your RollWorks Audiences to multiple LinkedIn Ad accounts.
Differences by feature

The best option for you depends on your business needs and can be easily changed if needed, so try which one you think is best and feel free to switch if your circumstances change.

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