Intellimize Integration Guide

What is the Intellimize integration?

This integration allows you to connect the platforms so you can identify the account-level firmographic profile of your site visitors in real-time to increase your ABM program conversions beyond using personalization tokens. This integration is powered by the AdRoll Site Traffic Revealer, enabling mutual customers to use account data to create and optimize personalized website experiences with Intellimize.

The Intellimize integration provides you with the following features and benefits:

• Dynamically personalize headlines, body copy, or images to key visitors that deliver more value.
• Dynamically change logos, case studies, images, CTAs, and content in real-time for each industry, company, or persona to speak to their individual needs and to create the most meaningful customer experience and business results for all site visitors.
• Identify site visitors (both known and unknown) using firmographic and account-level identification in real-time to optimize their experience toward conversion goals, and analyze your conversion results by audience segments.

With the AdRoll ABM platform and Intellimize, you can:

• Leverage the AdRoll Site Traffic Revealer and use firmographic (domain, company name, industry, company size, revenue) and account-level data (Journey Stage) to identify website visitors (both known and unknown) in real-time.
• Engage site visitors with more personalized messaging and content, based on fit, intent, and engagement, at scale. Leveraging Intellimize’s technology, personalization is scaled using intelligent machine learning to take into account changing audiences and their contextual differences in real-time and optimize personalized variations toward conversion goals.
• Ensure a consistent omnichannel experience. By using our firmographic and account-level data to identify and engage accounts across channels - display ads, landing pages, and on-site chat- customers can ensure they are consistently and accurately targeting and engaging accounts with the right message. Creating a cohesive ad-to-website experience.

Who can access

The Intellimize integration requires:

• Having a contract with Intellimize.
• Having a subscription package that includes the Site Traffic Revealer. 

To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.

How to connect

Before you start:

• Install the Pixel on your website. The Pixel must be placed above the Intellimize snippet on your website, as per instructions in this Intellimize help center article (login required). If you are implementing the Pixel via GTM click here to learn how to control tag firing prioritization in Tag Manager.

Step 1: Enable the Site Traffic Revealer in the AdRoll ABM platform

Log in to AdRoll ABM and navigate to 'Integrations' and click the 'Site Traffic Revealer' tile.

Enable the Site Traffic Revealer by clicking 'Enable'

• In the next screen, under 'Send Data to Google Analytics?' select one of the following options:

• Click 'Save'

Step 2: Enable the AdRoll ABM platform integration with Intellimize

Follow the steps in this help article (Intellimize login required) to select our attributes from your account that you’d like to make available in Intellimize.

Once set up, you’ll find your enabled data throughout the Intellimize experience. The data can be used to enhance your reporting and targeting capabilities, as well as for machine learning.

• Reporting: View any experience results against any subset of your Audiences (e.g. by industry, company, buying stage).  Find our attributes under the Filters button on any experience report.
• Targeting: Create new personalization experiences against any subset of your Audiences to include or exclude specific audiences or optional attributes.  Our attributes are available whenever you go to create a new audience.
• Machine learning: Intellimize machine learning is always on, to constantly learn and improve. It will continuously optimize for conversions, using your Audiences to understand what works best for each attribute and audience segment. Adjusting to market and audience behavioral changes in real-time, delivering better conversion results and business return on your ABM initiatives.

Data Available

The AdRoll Site Traffic Revealer facilitates the push of the following attributes to Intellimize:

Click here to learn more about the data attributes available through the Site Traffic Revealer.