RollWorks Account News

What is RollWorks Account News

RollWorks Account News is a proprietary RollWorks Account data signal that collects important events and business news about a company. The Account News feature provides information on changes to certain Account-level attributes, allowing you to take important information into consideration in order to prioritize and manage your account base strategy based on news related to the account's financial performance, organization structure, and product or partnership launches.

Data Signals

News related to…



  • Bankruptcy
  • Company Award
  • Earnings
  • Funding
  • IPO
  • Upcoming IPO

Could Impact budget - positively or negatively - for technology purchases.

Organization Structure

  • Company awards
  • Executive joined company
  • Executive left company
  • Executive promotion
  • Layoffs
  • Mergers & Acquisitions
  • New office
  • Restructuring or Divestiture

Stakeholder changes like a new CMO or VP of sales can mean changes in existing technology or open up opportunities for new technologies.


  • New partnership
  • Product launch
  • News

Indicates company growth momentum and potential for technology investments.



      • Account-Level signal proprietary to RollWorks.
      • Regions covered:  US and International.
      • Data ingested from 40k sources of news.  
      • 25 + million companies are tracked in our RollWorks data foundation.    
      • Data is updated on a daily basis.


Account News gives you Account-level insights and changes that will help you:

      • Prioritize accounts for marketing and sales outreach, for example, companies that may have announced an impending IPO or investor funding
      • Exclude accounts that may not be a good fit, for example when a company announced to be at risk of bankruptcy or declares bankruptcy.
      • Personalize outreach, based on specific Account News signals.
      • Better understand how account behavior impacts acquisition and retention.


Who can access

Access to the RollWorks Account News data source depends on your RollWorks package:

Your Package Account News
Standard Advertising Not Included
Advanced Advertising Not Included
Advanced Advertising with Sales Insights Included
ABM Included
ABM with Advanced Advertising Included
Starter (Legacy) Included
Standard (Legacy) Included
Professional (Legacy) Included
Ultimate (Legacy) Included
Free Tier Not Included

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.


Account News data attributes




Triggered when a company is announced to be at risk of bankruptcy, or declares bankruptcy.

Company Award

Triggered when a company announces receipt of an award or accolade.


Triggered when a company reports earnings.


Triggered when a company takes on new funding from private sources (Exclude IPOs and funding from public markets)


Triggered when a company completes a public listing.

Upcoming IPO

Triggered when a company announces an upcoming IPO or files an S-1.

Executive joined company

Triggered when a new executive (CXO, President, SVP, EVP, VP) joins the company.

Executive left company

Triggered when an executive (CXO, President, SVP, EVP, VP) leaves the company

Executive promotion

Triggered when an employee of the company moves into an executive position as either a promotion or lateral move.


Triggered when a company announces layoffs, furloughs, or other reductions in the workforce.

Mergers & Acquisitions

Triggered when a company completes a merger or is the acquirer in an acquisition.

New office

Triggered when a company announces the opening of a new office or expansion into a new geo.

Restructuring or Divestiture

Triggered when a company disposes of an asset (business unit, office, product line) through sale, exchange, or closure.

New partnership

Triggered when a company announces a new partnership or joint venture.

Product launch

Triggered when a company announces a new product or service.


Triggered when a company appears on news media.



Triggered when a company announces hiring.



Account News in Journey Events

You can find Account News signals for specific Accounts in Journey Events to help you analyze the drivers of the Account's progression. Learn more about Journey Events here.


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Account News to create Account Lists

You can use Account News signals to create your Account Lists: simply create a new Account List or edit an existing one by adding the attributes available under 'RollWorks Account News' and combining them with OR/AND logic. Account News can be configured as follows:

  • [Account News attribute] within the last 30 days
  • [Account News attribute] within the last 60 days
  • [Account News attribute] within the last 90 days

Learn more about how to use the Account List builder here.

Screen Shot 2022-06-28 at 5.21.21 PM.png

The examples below show you how to use different Account News attributes in the Account List Builder to enhance the logic that defines which companies are added to your Account Lists:


Account News Attribute

Layer in your Account List Builder logic

  • Funding
  • Upcoming IPO
  • IPO

Screen Shot 2022-06-28 at 4.43.34 PM.png

  • Hiring
Screen Shot 2022-06-28 at 5.25.31 PM.png
  • New partnership
  • New product launch
Screen Shot 2022-06-28 at 5.33.10 PM.png


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