The IntentMap™

What is The IntentMap™

RollWorks reads signals from over 1.2 billion digital profiles every day. The IntentMap™ data set is one of the largest intent-based data sets available. Lookalike Targeting campaigns tap into this data to find potential customers who not only look like your current customers but also act like them.

We don't transfer cookies or reveal your campaign performance to other advertisers. Brand Awareness analyzes digital profiles individually across sites. We don't offer competitor targeting or website-level audiences.

RollWorks collects the same information for Lookalike Targeting as we do for Retargeting. This includes the content that your visitor views, the date and time that she visits, the products she purchases, and location information associated with the IP addresses. Lookalike Targeting doesn't use explicit personal information such as name, phone number, physical address, or date of birth. 



You can opt-out at any time. If you opt-out, RollWorks will no longer contribute your website information to The IntentMap™ data set. If you're an agency and want to opt-in on your client's behalf, you must have permission from your client and login access to your client RollWorks account in order to opt-in.


If you opt-out you will not be able to tun Lookalike Targeting campaigns. If you opt-out while running a Lookalike Targeting campaign, your campaign will be paused until you opt-in again.

To opt-out to disable email collection from your website:

  • Login to RollWorks and go to Settings > Opt-ins
  • Uncheck Enable Email Collection from your Website
  • Click Save





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