Salesforce data available in the AdRoll ABM platform
We ingest default and custom fields from standard Salesforce objects. Non-standard objects and their fields are not available.
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- Account Object
- Opportunity Object
- Campaign Object
- Contact Object
- Lead Object
- Account Activities
- Contact Activities
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The following table includes the Salesforce objects and fields available in the AdRoll ABM platform after you complete the initial Salesforce Integration setup.
| Salesforce Object | Salesforce Fields |
|---|---|
| Account |
All fields in your Salesforce Account object are available in the AdRoll ABM platform. ⚠️ The 'website' field is used as a lookup to match your existing Salesforce accounts to our account database. It is key that you ensure the website field in your Salesforce accounts is correct and properly maintained. 🔎 Click here to see a list of standard Account fields in the Salesforce Help Center. Keep in mind that you can create your own custom fields in Salesforce in addition to these. |
| Opportunity |
All the fields in your Salesforce Opportunity object are available in the AdRoll ABM platform. 🔎 Click here to see a list of standard Opportunity fields in the Salesforce Help Center. Keep in mind that you can create your own custom fields in Salesforce in addition to these. |
| Campaign |
All the fields in your Salesforce Campaign object are available in the AdRoll ABM platform. 🔎 Click here to see a list of standard Campaign fields in the Salesforce Help Center. Keep in mind that you can create your own custom fields in Salesforce in addition to these. |
| Contact and Lead |
The email field on the Salesforce Contact and Lead objects is ingested by the AdRoll ABM platform when you sync them over as Contact Audiences. These emails are converted to cookies for targeting in Contact Targeting Campaigns. ⚠️ The 'email' field in your contacts and Leads is used to match your contacts to cookies for Contact Targeting. It is key that you ensure the email field in your Salesforce contacts and leads is correct and properly maintained. 🔎 Visit the Salesforce Help Center to see a list of standard Contact fields and Lead fields. Keep in mind that you can create your own custom fields in Salesforce in addition to these. |
| Activities for Accounts, Opportunities and Contacts |
Salesforce Activity data are tasks and events records ingested by the AdRoll ABM platform and surfaced when you look at the Journey Events associated with a specific Account. 🔎 Visit the Salesforce Help Center to learn more about tasks and event fields (collectively known as Activities) |
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Account user lookup fields
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⚠️ User lookup fields in your Account records are used to configure the Sales Insights Account Spikes email alerts sent to your sales team. |
How to leverage Salesforce data in the AdRoll ABM platform
After completing the initial Salesforce Integration setup, we will automatically ingest the following Salesforce data fields so that you can:
Combine AdRoll company attributes, ICP Fit Grade, engagement, and intent with your own Salesforce data to create dynamic Account Lists and segment them into Account Groups.
Legal Notice
All PII/email-level data is stored in a manner consistent with our privacy notice and GDPR policies.
Your Salesforce CRM data is your data. NextRoll, Inc. will not use this data outside of improving the AdRoll ABM platform capabilities of your account. This data will not be shared with any other NextRoll, Inc. customers or external partners and will be stored and used in compliance with NextRoll, Inc.’s privacy notice.
By syncing your CRM data with the AdRoll ABM Platform powered by NextRoll, Inc. you confirm that you have already provided notice to/and or obtained the appropriate consent from your customers that their data will be shared with NextRoll Inc. as required by applicable law. For more information, please visit the Privacy and Security section of our Help Center.