Scope & Purpose
- Learn how data flows, which fields are mapped, and how reporting works when Salesforce and HubSpot are integrated simultaneously with AdRoll.
- This guide is specifically for connecting one AdRoll profile to multiple CRMs. If you are trying to link multiple AdRoll profiles to a single CRM instance, please refer to our Multi-Profile CRM Setup Guide.
AdRoll ABM supports connecting both Salesforce (SFDC) and HubSpot to a single AdRoll profile. When both CRMs are connected, one must be designated as the Primary CRM. The Primary designation controls which CRM receives the full daily data export and Sales Insights features. The Secondary CRM will have access to limited features.
This article explains what data each CRM receives in either role and key limitations to be aware of when a CRM is configured as Secondary.
What Each CRM Receives
The table below summarizes features and data availability by role (Primary vs. Secondary). The same logic applies regardless of which platform, Salesforce or HubSpot, is assigned to either role.
| Feature / Capability | Primary CRM | Secondary CRM |
|---|---|---|
| Data Ingestion from CRM to AdRoll ABM | Supported by default | Supported by default |
| ABM daily data export to CRM | Supported by default | Supported upon request |
| Sales Insights Widget & Alert, and Seat Management | Supported de default | Not supported |
How It Works
The principles below apply regardless of which CRM you designate as Primary or Secondary. Salesforce and HubSpot are referenced as illustrative examples only.
1. Data Ingestion from CRM to AdRoll ABM
AdRoll reads from both connected CRMs for account, contact list building, Journey Stages, and workflows. Ingestion is fully enabled for both your Primary and Secondary CRMs; no action is required to activate reading from either platform.
2. ABM Data Export from AdRoll to CRM
By default, ABM data — including Website Activity, Engagement Metrics, Journey Stages, and ICP grades — is exported only to your Primary CRM. If you'd like ABM data pushed to your Secondary CRM as well, please contact Customer Support to request this. We'll enable it on our end.
3. Sales Insights Email Alerts & CRM Widget
Sales Insights features, including Spike email alerts, in-CRM Widget, and Sales Insights seat management, are only supported for your Primary CRM:
- Sales Insights emails and CRM widgets are powered by Primary CRM data only.
- Sales Insights seat management is determined by Primary CRM settings; Secondary CRM seat management is not available.
Frequently Asked Questions
Can AdRoll push data to both CRMs simultaneously?
Not by default. If you connect both Salesforce and HubSpot to a single AdRoll profile, the full daily export goes to your Primary CRM only — the Secondary CRM will not receive any data. If you'd like AdRoll ABM data pushed to your Secondary CRM as well, please reach out to your Customer Success Manager. We can apply an override to enable data flow to both CRMs.
How is data ingestion handled across both CRMs?
Data ingestion (AdRoll reading from your CRM) is enabled by default for both CRMs, regardless of Primary/Secondary role. AdRoll pulls from both connected CRMs simultaneously to build account and contact lists, journey stages, and workflows.