Advertising Engagement Report

The AdRoll Advertising Engagement Report allows you to measure engagement of accounts within a specific Account Lists or Groups. It combines data from your CTV Campaigns, Website Campaigns, Website Playbooks, and LinkedIn Campaigns launched through the AdRoll ABM platform.

The report compiles metrics when impressions are served to accounts in the Account Lists and Account Groups you choose in the filter, helping you assess your Account reach and engagement.

To access the report, log in to AdRoll ABM, then navigate to Advertising > Reports and select the Engagement tab.

Who can access

The AdRoll Advertising Engagement Report is available to customers on any paid package.

To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.

Filters available

You will see the Campaign filter only if you have at least one active CTV/Web Account Targeting Campaign or a CTV/Web Retargeting Campaign.

The filter won't be available if you're only running Playbooks.

Filter by Account List (Recommended)

Click Filter by and choose Account Lists to pick which specific Account List(s) you want to measure. You can specify one or more Account Groups within the Account List(s) selected.

When filtering by Account List, the report will combine data from all CTV Campaigns, Web Campaigns, LinkedIn Campaigns, and Web Playbooks which have served impressions to the accounts on the selected Account Lists.

The report compiles metrics when impressions are served to accounts in the Account Lists and Account Groups you choose in the filter, helping you assess your Account reach and engagement. Alternatively you can filter by Account Targeting campaign.

Filter by Campaign

Click Filter by Campaign and select the Campaign(s) to filter your report to the Account-based impact of specific CTV and Web Account Targeting Campaigns.

Please note that you will only see this filter available if you are running CTV or Web Account Targeting campaigns. You can only select Account Targeting campaigns, you cannot select Retargeting, or Contact Targeting campaigns.

Toggle on Website + CTV Retargeting Campaigns under Enrich Accounts Data to include both CTV and Web Retargeting Campaigns in the report results.

Using this toggle will update all report metrics to include data from Retargeting Campaigns only if there is an account in a Retargeting campaign that was targeted through an Account Targeting campaign as well.

For example:

• A Retargeting Campaign reaches Adidas & Nike.
• In the Account Targeting Campaign, the Account List consists of Adidas but not Nike.

When you toggle on Enrich Accounts data, data related only to Adidas will appear in the report results because only Adidas was part of a selected Account Targeting campaign.

Select a Date Range

At the top right corner, select a Custom Range or a preset date range: Last 7, 14, 30 days or Current Quarter.

When entering a date range, this report will count accounts that received an impression between the selected dates for accounts are part of the original Account List (either the current list or a historical version of it).

Custom Range selection:

Account engagement metrics

The reports include a snapshot of your Accounts by their level of engagement:

Accounts Reached > Accounts Visited > Accounts with +3 Page Views

Be sure to use filters and select a date range to ensure you are looking at the right group of accounts and timeframe.

1. What percentage of the Accounts Reached are Accounts Visited. In the example above, it's 196 out of 880, which is 22.3%.

2. What percentage of the Accounts Visited are Accounts with +3 Page Views. In the example above it's 114 out of 196 which is 58.2%

Drill down to see the specific accounts on each account engagement level category by clicking:

 ☰ View Ad metrics

 ☰ View Engagement Metrics

Most engaged accounts reached

By default, the AdRoll Advertising Engagement Report will surface your top 5 accounts by Unique Visitors, Engaged Visitors, and Page Views.

Click ☰ View Engagement metrics to open a full list of Engaged Accounts.

On the next page, you will see a list of all your Engaged Accounts Reached, including Accounts from your account list that were served an ad and visited your site on the same day. This report will be filtered based on the report filters and report date range you selected.

Click Columns to add additional metrics to your report.

Click Export to download a CSV file.

Account Website Activity data

Anywhere in the AdRoll ABM platform, you can click on a specific Account to see its website activity data. This feature provides account engagement details that:

• Empower your Marketing & Sales teams to tailor communications based on the pages your target accounts are engaging with.
• Identify the pages your target account is visiting the most.

Toggle between Website Activity and Journey numbers:

In the Website Activity report, you can review total website activity from an account (All Traffic) and website activity from an account that occurred after being served an ad.

Export report data

Yes. First, click one of the ☰ icon available:

•  ☰ View Ad Metrics
•  ☰ View Engagement Metrics

On the next page, you will see the list of Accounts, and you can click 'Export'

FAQ

How is the Advertising Engagement Report different from the Playbook or Campaign Report?

The Engagement Report only counts accounts that are part of the original target account list (either the current list or a historical version of it) and have received an ad. It's a way to measure engagement within the specific target group.

The Playbook Report or Campaign Report counts all accounts that the specific ad campaigns served to, regardless of whether those accounts were on the original target list. This is a broader view of where the ads actually landed.

Does the AdRoll Advertising Engagement Report include data from all campaigns?

The dashboard aggregates data from all Web Playbooks, CTV Campaigns, Web Campaigns, and LinkedIn Campaigns.

If you wish to exclude specific Campaigns you can use the report filters by Campaign.

Where can I find information on leads and conversions?

The Granular Conversion report helps you understand the channels, campaigns, and ads that influence your conversions. Go to Advertising > Reports > Scheduled Reports and select Granular Conversion from the list.

What metrics can I see in the AdRoll Advertising Engagement Report vs the AdRoll ABM App on Salesforce?

Both the AdRoll Advertising Engagement Report in the AdRoll ABM platform and the Salesforce Custom Reports available in Salesforce can report on:

• Media metrics: spend, impression, clicks, and conversions.
• Pipeline & engagement metrics: influenced opportunities and page views.

Engagement data such as Unique Visitors and Engaged Visitors are not available in the existing Salesforce Custom Reports. However, you can access these data points from the Account-Based Advertising Report and from the Sales Insights feature.

Can I see the historical performance for an account after removing it from an Account List or Account Group?

If an account is deleted from an Account List or an Account Group we will continue to surface historical spend data up until the date of the removal.  

Can I see the exact pages an account has engaged with on our website?

Yes, click into an Account to open their Website Activity report. You will be able to review and export the number of Unique Visitors and Page Views tied to individual URL pages on your website where your Pixel is placed.

In the Website Activity report, you can review total website activity from an account (All Traffic) and website activity from an account that occurred after being served an ad.