The Playbooks summary page provides an overview of performance over a given time period:
Once you click into each individual Playbook, you will be able to see account-based and person-based engagement metrics, as well as the media metrics (CPM, CPC, CTR).
Account-based metrics:
- Accounts Reached: number of accounts from your target account list that were served at least one ad.
- Accounts Visited: number of accounts from your target account list that viewed at least 1 page on your website.
- Accounts Engaged: number of accounts from your target account list that viewed at least 3+ pages on your website.
- New Influenced Opportunities: track all opportunities that were created after experiencing one or more of the influence criteria listed below. When an influenced opportunity is created, we’ll track all associated won revenue.
Person-based metrics:
- Unique Visitors: number of people from your target account list that viewed at least 1 page on your website.
- Engaged Visitors: number of people from your target account list that viewed at least 3+ pages on your website.
- Page Views: number of times anyone from your target account list viewed any page on your website.