Web Video Ads
Use video ads throughout your entire customer journey to:
- Reconnect with current and potential customers by adding RollWorks Video Ads to your retargeting campaigns.
- Connect with new audiences by adding RollWorks Video Ads to your Brand Awareness campaigns.
- Deepen connections with increased brand awareness and understanding of your products.
You can launch videos within existing campaigns or launch new ones.
Note: You cannot add video ads to campaigns also running dynamic ads.
Example
In-Stream |
Out-Stream |
Placements
There are two types of video ads for the general web: in-stream and out-stream. In-stream video ads appear within the context of the streaming video. Out-stream video ads appear outside of any streaming content, similar to standard display ads.
Format Requirements
Supported File Types & Codecs |
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File Size |
Up to 1GB |
Ad Copy |
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Length and Aspect Ratio |
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Additional Considerations |
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Create Web Video Ads
- Create a new campaign or edit an existing campaign.
- On the Ads step, click Upload.
- Drag and drop your MP4 or MOV file into the dropzone.
- Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.
- Fill in the destination URL.
- Click Upload.
- Review and Launch a new campaign, or Save an existing campaign.
Social Video Ads
Video ads on Facebook and Instagram are out-stream video ads, which means they appear outside of any streaming content, similar to standard display ads.
Your ads can appear in the following Facebook placements:
- Newsfeed
- Mobile Newsfeed
- Facebook Audience Network
Example
|
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Format Guidelines
Supported File Types & Codecs |
|
File Size |
Up to 1GB |
Ad Copy |
|
Length and Aspect Ratio |
|
Additional Considerations |
|
Create Social Video Ads
- Create a new campaign or edit an existing campaign.
- Choose Send People to Your Website as the campaign objective.
- When you get to the Ads step, click Upload.
- Drag and drop your MP4 or MOV file into the dropzone.
- Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.
- Fill in any copy as needed.
- Click Upload.
- Review and Launch a new campaign, or Save an existing campaign.