Web Video Ads
Use video ads throughout your entire customer journey to:
- Reconnect with current and potential customers by adding RollWorks Video Ads to your retargeting campaigns.
- Connect with new audiences by adding RollWorks Video Ads to your Brand Awareness campaigns.
- Deepen connections with increased brand awareness and understanding of your products.
You can launch videos within existing campaigns or launch new ones.
Example
In-Stream
|
Out-Stream
|
Placements
There are two types of video ads for the general web: in-stream and out-stream. In-stream video ads appear within the context of the streaming video. Out-stream video ads appear outside of any streaming content, similar to standard display ads.
Format Requirements
|
Supported File Types & Codecs
|
- MP4 recommended. MOV also supported.
- H.264 Video Codec is required.
|
|
File Size
|
Up to 1GB
|
|
Ad Copy
|
- Destination URL w/UTM Params (required): Up to 1024 characters, no redirecting URLs and cannot lead directly to a payment processor (e.g. PayPal) or video (e.g. YouTube)
|
|
Length and Aspect Ratio
|
- Recommended Length: Under 30 seconds
- Min Length: 1 second
- Max Length: 30 minutes
- Aspect Ratio: 16:9 or 1:1
- (Video) Pixel Aspect Ratio: 1:1 (or 1)
|
|
Additional Considerations
|
- Video Sound: Recommended
- Thumbnail: Defaults to the first frame, and can be edited
- Autoplay:
- For in-stream placements, autoplay is automatically enabled.
- For out-stream placements, autoplay is enabled when the user scrolls over the ad.
- Use this tool to verify if your video ad meets our requirements.
- Characters such as @ > # $ % ^ & () < are not permitted in your text
- Video Assets will need to be hosted with RollWorks and can’t be served from a third-party/tag manager
|
Create Web Video Ads
- Create a new campaign or edit an existing campaign.
- On the Ads step, click Upload.
- Drag and drop your MP4 or MOV file into the dropzone.
- Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.
- Fill in the destination URL.
- Click Upload.
- Review and Launch a new campaign, or Save an existing campaign.
Social Video Ads
Video ads on Facebook and Instagram are out-stream video ads, which means they appear outside of any streaming content, similar to standard display ads.
Your ads can appear in the following Facebook placements:
- Newsfeed
- Mobile Newsfeed
- Instagram
- Facebook Audience Network
Example
Facebook
|
Instagram
|
Format Guidelines
|
Supported File Types & Codecs
|
- MP4 recommended. MOV also supported.
- H.264 Video Codec is required.
|
|
File Size
|
Up to 1GB |
|
Ad Copy
|
- Title (required): Up to 25 characters recommended, including spaces
- Description (required): Up to 125 characters recommended, including spaces
- Destination URL w/UTM Params (required): Up to 1024 characters, no redirecting URLs and cannot lead directly to a payment processor (e.g. PayPal) or video (e.g. YouTube)
- Call-to-Action (required): Defaults to “Learn More”
- Link Description (optional): Up to 25 characters recommended, including spaces
- Display Link (optional): Up to 1024 characters
|
|
Length and Aspect Ratio
|
- Recommended Length: Under 30 seconds
- Min Length: 1 second
- Max Length: 30 minutes
- Aspect Ratio: 16:9 or 1:1
- (Video) Pixel Aspect Ratio: 1:1 (or 1)
|
|
Additional Considerations
|
- Video Sound: Recommended
- Thumbnail: Defaults to the first frame, and can be edited
- Autoplay is dependent on the user’s Facebook settings
- Note: Videos over 60 seconds cannot run on Instagram placements
- Use this tool to verify if your video ad meets our requirements.
- Facebook allows the above fields to be longer than recommended but if longer than recommended, the text may be truncated when displayed as an ad.
- Characters such as @ > # $ % ^ & () < are not permitted in your text
- Your display URL is how your URL will appear on your ad. It automatically pulls from the profile name you entered when signing up with RollWorks. To edit, on your dashboard check Settings > Advertiser Profiles.
|
Create Social Video Ads
- Create a new campaign or edit an existing campaign.
- Choose Send People to Your Website as the campaign objective.
- When you get to the Ads step, click Upload.
- Drag and drop your MP4 or MOV file into the dropzone.
- Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.
- Fill in any copy as needed.
- Click Upload.
- Review and Launch a new campaign, or Save an existing campaign.
