Websites in which the main business offering is the sale or distribution of tobacco, including electronic cigarettes and vaping devices, are not eligible to run via RollWorks. Additionally, ads and landing pages cannot promote the use of tobacco or tobacco-related products.
How to Fix Disapproved Ads
If you received an email with any of the following advertising policy violations, please follow the recommended solutions listed below.
- Tobacco Content: Ad Creative
- Ad Creative: Dynamic Ad Restriction
- Read the policies listed below to learn more about the types of tobacco content that we do not allow on ad creatives.
- Upload new ad creatives that contain compliant content.
- Make sure that your new ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.
- Dynamic ads are not permitted for websites that contain tobacco content. Please upload static banners that depict compliant content.
- Make sure that your new static banner ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.
- Tobacco Content: Landing Page
- Read the policies listed below to learn more about the types of tobacco content that we do not allow on landing pages.
- Remove non-compliant content from the landing page that you wish to use as your destination URL.
- Reach out to the RollWorks Customer Support team once the updates to your landing page have been made to request a re-review.
- If you’re not able to remove non-compliant content, change your destination URL to drive your target audience to landing pages with compliant content.
- Once you update your destination URL, your ads will automatically trigger into In Review.
❌ Tobacco filters.
❌ Chewing tobacco.
❌ Rolling tobacco.
❌ Pipe tobacco.
❌ Cigarette branding.
❌ Products or services facilitating drug use.
❌ Rolling papers.
Tobacco-related Products or Services
❌ Hookah lounges.
❌ Cigar bars.
❌ Smoking rehabilitation programs or facilities.
❌ Tobacco accessories.
❌ Vaporizer accessories.