Read before you continue
- You must complete the initial Installation of the RollWorks ABM app.
- The user completing the installation and authentication, referred as the Authenticated User must have the required permissions in this Help Center Article.
- This is a crucial step to ensure the integration is configured correctly and data is synced daily between the AdRoll ABM platform and Salesforce bidirectionally.
The RollWorks ABM App package for Salesforce includes three permission sets you can assign to your Salesforce End users to control access our data:
- RollWorks Admin permission set
- RollWorks Marketer permission set
- RollWorks Sales Insights permission set
You can find resources to learn how to assign permission sets to Salesforce users in this Salesforce Help Center article.
RollWorks Admin permission set
The RollWorks Admin permission set must be assigned to:
- The Authenticated user who completes the installation and authentication of the App package in Salesforce.
- The main Point of Contact(s) at your organization that will be using the AdRoll ABM platform.
When you grant the RollWorks Admin permission set to your End Users, they will have the following access:
- Read/Edit/Create/Delete RoillWorks Custom Objects in Salesforce
- Re-authorize your Salesforce account to connect with the AdRoll ABM platform
- Run and stop the data sync between Salesforce and the AdRoll ABM platform
- Exclude your existing customers using the Salesforce List Builder
- Sync your 1st party contact data for Personalized Ads
RollWorks Marketer permission set
Recommended for users who only need read/view access
This is the recommended permission set for your Salesforce End Users if they only need to view/read access to RollWorks Custom object data.
The RollWorks Marketer permission set enables these users to:
- View/Read RollWorks Custom Objects in Salesforce
- Please note you may need to ensure that end users have access to:
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- View Reports using RollWorks Custom Objects
- View Page Layouts that expose RollWorks Custom Objects data
-
RollWorks Sales Insights permission set
This permission set is automatically assigned to Salesforce users when they are granted a Sales Insights seat in your account.
This permission set enables Salesforce users to:
- View the Sales Insights Widget in Salesforce
Please note that assigning this permission set to an end user will only grant view access to the Visualforce Component for the Sales Insights Widget if they also have a Sales Insights Seat assigned in the AdRoll ABM platform.
Sales Insights Seat Management
Sales Insights Widget in Salesforce