Ad Placement Exclusions

 Good to know

Ads are following the targeted audiences to the websites they visit. Excluding many ad placements may affect your campaign's effectiveness. Do it wisely.

You can prevent your ads from showing on specific placements (publisher or website), for example, don't show ads on a website that doesn't fit your brand, campaign messaging or isn't helping you sell your products or services. Keep in mind that the RollWorks platform only shows ads to the audience you define wherever they are on the internet. For example, Account Targeting segments a group of people into an audience based on their account affiliation and then we target those people. The relevancy of the sire to that overall audience may not be as important as getting your ad in front of the right people in that audience where they are on the internet.


Who can access

Access to Ad Placement Exclusions depends on your RollWorks subscription package:

Your Package Ad Placement Exclusions
Standard Advertising Included
Advanced Advertising Included
ABM Not Included
ABM with Advanced Advertising Included
Starter (Legacy) Included
Standard (Legacy) Included
Professional (Legacy) Included
Ultimate (Legacy) Included
Free Tier Not included

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.


How to submit your request

To request an ad placement exclusion send an email to including the following:

  • Subject: Ad placement exclusions.
  • Attach a CSV file including a list of website domains you don't want to serve ads on.
  • Make sure to include your advertisable EID, so that we can verify your customer account.

We use an implicit leading wildcard for all domains you enter. For example, if you enter, we’ll exclude all domains that match * See below for examples.

You Enter

We Exclude

We Allow

Any domains that don’t end in


Why we don't recommend excluding specific ad placements

At RollWorks, we prioritize account-based marketing over specific ad placements to maximize your campaign's reach and effectiveness. By utilizing machine-learning targeting, we identify and target your key accounts and contacts across the web, ensuring visibility on a multitude of sites, from B2B to consumer platforms, and maintaining a brand-safe experience. This approach allows us to engage with your target audience wherever they are online - be it reading news, checking social media, or browsing blogs - rather than limiting your reach to the audiences of predetermined placements. This strategy is not only more efficient but also crucial for building pipeline and awareness with precision and targeted budgets, avoiding the waste associated with placement-first strategies that may miss your actual target audience.

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