Advertising

Advertising Playbooks

• Account Targeting Playbooks
• Website Retargeting Playbooks
• Bombora Intent Targeting Playbooks
• Playbook Settings

Advertising Campaigns

• Campaign Settings
• Web Campaigns
• LinkedIn Campaigns
• Facebook & Instagram Campaigns

Ad Library

• Introduction to Ads
• Web Ads
• Facebook & Instagram Ads
• LinkedIn Ads

Reports & Measurement

• Account-Based Advertising Report
• Advertising Revenue Impact Report [BETA]
• Scheduled Reports
• Reporting RollWorks Advertising Data in Google Analytics
• Why can't I see any page views for an Account with ad clicks?

Data and Machine Learning Foundation

• RollWorks’ BidIQ®
• How RollWorks Optimizes Your Display Advertising
• How We Streamline Our Programmatic Advertising
• How RollWorks is Futureproofing Against Third-Party Cookie Deprecation
• Future-proofing attribution and conversion measurement using a URL query string parameter