Facebook & Instagram Ad Placements

RollWorks offers you the flexibility to select specific placements for Facebook and Instagram Ads. You will be able to select which placements you wish to use for each Facebook/Instagram Campaign you launch. Learn more about all supported Ad types and specifications for Facebook and Instagram in this help center article.

  • Facebook Desktop
  • Facebook Mobile
  • Facebook News Feed
  • Right Hand Side
  • Facebook Audience Network
  • Instagram


Who can access

Access to the RollWorks<>Facebook/Instagram Integration depends on your RollWorks subscription package:

Your Package Facebook & Instagram Integration
Standard Advertising Not Included
Advanced Advertising Not Included
ABM Included
ABM with Advanced Advertising Included
Starter (Legacy) Included
Standard (Legacy) Included
Professional (Legacy) Included
Ultimate (Legacy) Included
Free Tier Included

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.


Select specific Ad Placements for Facebook/Instagram

Our default and recommended option is to run ads across all placements for optimal performance and reach. However, you also have the option to manually choose your own ad placements following the steps below:

  1. Log in to RollWorks and navigate to Advertising
  2. Campaigns & Playbooks
  3. Optionally, filter by Channel = Facebook
  4. Hover over the name of the Facebook campaign you wish to adjust and click the ellipsis
  5. Click Edit to open this campaign in Edit mode

Screen Shot 2022-01-27 at 3.11.47 PM.png

  • On the left side of the Campaign edit view click Ads
  • Select the specific placements you want to add or remove from the dropdown Ad Placements:
      • Desktop News Feed
      • Desktop Right Column
      • Mobile News Feed
      • Audience Network
      • Instagram

Your ads may not run on all placements you select. Based on the ad sizes you’ve uploaded and your campaign settings, some placements may not be available.



Available Ad Placements

Check out the current placements available across Facebook, Instagram, Messenger, and Audience Network below.

Facebook Ad Placements Instagram Ad Placements Audience Network Ad Placements

Desktop News Feed

Mobile News Feed

Facebook Instant Articles

Right Hand Column





Rewarded Video






Audience Networks


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