Integration Overview
The integration with Facebook and Instagram lets you launch and manage Facebook and Instagram campaigns directly through the AdRoll ABM platform for added convenience. You can manage multi-channel campaigns all in one place, inclusive of audience segments, budgets, and optimizations. No extra advertising fees apply when launching a Meta campaign directly in the AdRoll ABM platform. Learn more.
To run campaigns on Facebook or Instagram directly, you need to connect your Meta business page to the AdRoll ABM platform.
Additionally, if you want to manage and respond to comments on your Instagram ads, you need to connect your Instagram account.
Once your Facebook business page is connected to your account, a Facebook pixel from us will be placed on your website.
Who can access
Access to the Facebook/Instagram Integration depends on your subscription package:
| Your Package | Facebook & Instagram Integration |
|---|---|
| Account Based Advertising | Included |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Included |
To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.
Before you start
- You must be both the Admin of your Facebook Business Manager account and the Facebook Page owner.
- We need Advertiser access to post Facebook ads on your behalf and pull the data we need to report on campaign performance. For more information on managing page roles and the differences in access levels, visit this Facebook's Help Center article.
After you confirm you have the correct access to connect to your Facebook page, you can continue by either going through the account Settings or by creating your first Facebook Campaign. Below we will walk you through both options.
How do I connect my Facebook account?
You can complete the setup of the Facebook Integration with the AdRoll ABM platform by:
- Option 1: Going to Integrations. Jump to this option.
- Option 2: Launching your first campaign and follow the campaign setup prompts. Jump to this option.
Connect your Facebook account by going to Integrations
- Log in to AdRoll ABM
- Navigate to Integrations > Advertising Channels > Facebook & Instagram
- On the next page, click Log in with Facebook and follow the prompts to connect your account.
Connect your Facebook account by launching your first Campaign
- Log in to AdRoll ABM and start creating a new Facebook campaign
- Follow the prompt to connect to Facebook
- If you have multiple pages connected to your Facebook account, select the page that you wish to connect to your account
- Click Select to finish connecting your page to Facebook
How do I connect my Instagram account?
-
Log In to Facebook Business Manager
- Connect your Instagram account to your Facebook Business page. Learn more here.
-
Log in to AdRoll ABMt:
- Navigate to Integrations > Advertising Channels > Facebook & Instagram
- Click Connect Instagram Account
- Enter your Instagram account ID and click Confirm
This step is optional but highly recommended. You can skip this step if your company does not have access to an Instagram account or if you do not have Admin access to the account. If you connect your Facebook account and you skip this step to connect your Instagram account to the AdRoll ABM platform:
- You will still be able to display ads on Instagram.
- Your ads on Instagram will not be linked to your Instagram page: instead, we will use the page name and profile picture from the Facebook page you connected to serve ads on Instagram.
- You will not be able to comment or manage comments on your Instagram Ads.
If you complete this additional step to connect your Instagram account:
- You can manage comments on your Instagram ads.
- Your Instagram will link directly to your Instagram page so that visitors can easily follow your account.
How do I connect my client's Facebook account if I am an agency?
If you are an agency and you manage your end client's Facebook and Instagram campaigns, you will need to follow these steps to connect a Facebook Business Page where you aren't the page admin.
-
- Log in to your client's account
- Go to Integrations > Advertising Channels > Facebook & Instagram
- Click Send an access request next to Don't have Admin access to your Facebook page?
- Enter your client Facebook URL https://www.facebook.com/client-site-name and click Connect my Page
- Send the link we provide to your client's Facebook administrator
- Instruct them to go to the Page Roles section of their Facebook Business Manager and accept an outstanding partner request from us
- Go back in the AdRoll ABM platform and click Connection Accepted
How do I troubleshoot my Facebook Integration?
Make sure the URL submitted is linked to your Facebook Business Page. Specific Facebook event pages or personal Facebook pages will not work with this integration.
If you verify that the page you are trying to add is an eligible Facebook Business Page, but are still seeing an error, check for Country and Age restrictions on your Facebook business page.
How do I disconnect my Facebook Page from the AdRoll ABM platform?
To remove your Facebook page from your Account, click here to navigate to Settings > Integrations > Facebook & Instagram and click Remove.
How do I disconnect my Instagram Page from the AdRoll ABM platform?
To learn about disconnecting your Instagram Page, please follow the steps from this Help Center guide.
How do I remove restrictions on my Facebook Business Page?
If you want to remove the restrictions on your Facebook page so that anyone can view it:
- Log in to your Facebook Business Page
- Navigate to Settings > General
- Set Country and Age restrictions to Page is visible to everyone