Advertising on Facebook and Instagram allows you to be where your customers are spending a lot of time. These Facebook and Instagram Ads show up as Sponsored posts on timelines and they can be still images, video, or carousel Ads including multiple images.
RollWorks offers you the flexibility to select specific placements for Facebook and Instagram Ads. You will be able to select which placements you wish to use for each Facebook/Instagram Campaign you launch. Learn more about the Ad Placements available for Facebook and Instagram in this help center article.
- Facebook Desktop
- Facebook Mobile
- Facebook News Feed
- Right Hand Side
- Facebook Audience Network
Facebook and Instagram Ad Diagram
In order to serve ads on Facebook and Instagram, you will need to first ensure that your Facebook Business account is connected to the RollWorks Platform. For more information on how to set this up, visit the Facebook and Instagram Integration Guide.
Who can access
Access to the Facebook/Instagram Integration depends on your RollWorks subscription package:
| Your Package | Facebook & Instagram Integration |
|---|---|
| Standard Advertising | Not Included |
| Advanced Advertising | Not Included |
| ABM | Included |
| ABM with Advanced Advertising | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Included |
To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
Supported Ad Types
RollWorks supports the following ad types on Facebook and Instagram:
| Description | Examples |
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Single Image Ads: These are the most common ad type on Facebook and Instagram. Consisting of a single file, an image that fits the proper format, one landing page, and a call-to-action, these ads types also require descriptive text, which includes a title, description, link description, and display link |
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Video Ads: Video ads on Facebook and Instagram are out-stream video ads, which means they appear outside of any streaming content, similar to standard display ads. |
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Carousel Ads: Showcases up to five images within a single ad, and each image can have its own link. Use carousel ads to display multiple products or tell a story about your brand through images. To create carousel ads please contact the RollWorks Customer Support team. |
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Format Guidelines
The following are the format guidelines for all Facebook and Instagram Ads. Use this Ad diagram as a reference to see how these fields are displayed to users.
| Field | Guidelines |
|---|---|
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Title |
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Description |
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Destination URL (includes UTM Parameters) |
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Call to Action |
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Link Description |
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Display URL |
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Facebook/Instagram Single Image Ads
The following are size and file specifications for Facebook & Instagram Single Image Ads:
| Facebook & Instagram Single Image Ads | |
|---|---|
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Ad Creative Size |
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File Size |
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Facebook Carousel Ads
The following are size and file specifications for Facebook Carousel Ads:
| Facebook Carousel Ads | |
|---|---|
| Number of images | Showcase up to five images within a single ad |
| Destination URL | Each image can have it's own link |
| Description |
Description (Text): remains the same for all cards |
| Title |
We can have different Title for each child image |
| Link Description |
We can have different Link Description for each child image |
| Facebook Size | 460x460 |
| File Size | 8 MB |
| CTA | Required |
Instagram Carousel Ads
The following are size and file specifications for Instagram Carousel Ads:
| Instagram Carousel Ads | |
|---|---|
| Number of images | Showcase up to five images within a single ad |
| Destination URL | Only one destination URL which will be applicable for all the images |
| Description | Only one Description (Text) which will be applicable for all the images |
| Title | None |
| Link Description | None |
| Instagram Size | 600x600, 1200x1200 |
| File Size | 8 MB |
| CTA | Required |
Facebook/Instagram Video Ads
The following are the size and file specifications for Facebook & Instagram Video Ads:
| Facebook & Instagram Video Ads | |
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File Format |
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File Size |
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Recommended Length |
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Minimum Length |
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Maximum Length |
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Aspect Ratio |
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(Video) Pixel Aspect Ratio |
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Video Sound |
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Thumbnail |
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Autoplay |
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Upload Ads
- Log in to RollWorks and navigate to Advertising > Ad Library
- Click Upload
- Click Browse to select a properly sized ad
- Enter the Ad fields in the table below and click Upload
- Once your Ads are approved, you can use them for your Facebook and Instagram campaigns in RollWorks
Use this Ad diagram as a reference to see how the Ad fields below are displayed to users.
| Ad Field | Guidelines |
|---|---|
| Name (required) | Use a naming convention. We recommend giving the same name to all Ads with the same messaging without including Ad Type and Ad size. All RollWorks reporting can be filtered by Ad size regardless of the name. If you want to be able to report on an Ad message as a whole, keeping them the same will make this easier. |
| Title (required) |
Use your title to grab your visitor's attention and summarize your ad's purpose. |
| Description (required) |
Your description is a place to explain a little more about your ad's purpose, such as elaborating on your product or brand and values. |
| Destination URL (required) |
This is where someone lands after they click on your ad. Be sure to enter the entire URL https://www.mycompany.com/page Includes your UTM Parameters. |
| Call to Action (required) | The action that you want visitors to take after seeing your ad. |
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Link Description (optional) |
Additional space to describe what you're promoting. This won't appear in all Facebook placements. |
| Facebook Display Link (optional) |
This link appears under your ad. It can be shortened or reformatted but must direct to the same place as your Destination URL. This won't appear in all placements. |
Preview Ads
To see previews of how your ads will look on the different ad placements, go to Advertising > Ad Library and click on one of your Facebook or Instagram ads. Ad previews are most likely what your ad will look like, but may vary slightly when actually served.
See user responses
Facebook and Instagram Ads show up as 'Sponsored' posts on timelines and users can interact with those ads. You can see user reactions and responses to your ads by using Ad Permalinks. View the ad as a post to check responses and reactions.
To find the Ad Permalink for your Facebook and Instagram Ads follow the steps below:
- Log in to RollWorks and navigate to Advertising > Campaigns & Playbooks and click on the Campaigns tab
- Click on the Campaign Name
- Click Columns > Customize Columns
- Select Ad Permalink and click Done
Troubleshooting
There are a couple of items that you must check if you are experiencing issues with your Facebook and Instagram Ads:
- Ensure that the image used is compliant with the non-discrimination policy: ensure the Ad creative is inclusive and not specific to any gender, race, age group, etc.
- ReviewFacebook's advertising policies to learn how you can make sure your ads and site are compliant.