Updating the AdRoll ABM Salesforce App Name and Logo

To ensure you have the most up-to-date experience with our platform, we’ve refreshed our branding within Salesforce. While new installations automatically receive these updates, existing installations (installed prior to February 18, 2026) require a quick manual update to reflect the new "AdRoll ABM" name and logo instead of “RollWorks ABM”.

Before After

Follow the steps below to sync your Salesforce App Launcher with our latest branding.

 

Prerequisites

  • Permissions: You must have System Administrator access or the Customize Application permission in Salesforce to modify App Manager settings.

 

Step-by-Step Instructions

  • In Salesforce go to Setup
  • Search for App Manager (see required permissions)
  • Find the app with Developer Name “AdRoll_ABM”; in its dropdown, select Edit.
  • In App Label write “AdRoll ABM”
  • In Description write “AdRoll Account-Based Platform”
  • Click on the button “Insert an Image”
  • In the pop-up, select File Location (dropdown): AdRoll (Install Package: AdRoll ABM)
  • Click on AdRoll BrandMark
  • After checking the changes, click Save

Once saved, the updated name and logo will be visible to all users in your organization via the App Launcher.

If the changes don’t appear immediately, try refreshing your browser or clearing your Salesforce cache.

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