Identify New Custom Properties
As of April 14, 2025, we have transitioned to an enhanced set of custom properties, discontinuing data synchronization to legacy properties. AdRoll ABM custom properties in HubSpot are categorized under Groups. The name of the Group determines if the custom property is new or legacy.
| New Custom Properties | Legacy Custom Properties | |
|---|---|---|
| Data Group | AdRoll Data for [Profile Name] | RollWorks Data |
To quickly find the new AdRoll custom properties when building reports or automations in HubSpot:
- Type "RollWorks"
- Select only properties listed under the header called ROLLWORKS DATA FOR [YOUR PROFILE NAME]
- Do not use properties listed under the header ROLLWORKS DATA or ROLLWORKS SALES INSIGHTS
If you have multiple Advertiser profiles connected to one HubSpot instance, both profiles will write data back to HubSpot. You can distinguish each Profile's data based on the name of the Group ROLLWORKS DATA FOR [Profile Name].
If you don't know the name of each Advertiser Profile, you can find the name of each profile by navigating to Settings > Advertiser Profiles.