LinkedIn Campaign Reports

What LinkedIn Campaign Reports are available in RollWorks?

After you launch a LinkedIn Account Targeting Campaign, your next step is to measure its performance.

Differently from other RollWorks Campaigns, LinkedIn Campaigns only allows reporting on the following metrics to preserve their member's privacy:

  • The top 10,000 accounts with 3+ impressions, sorted by impressions per day.
  • Click data for accounts with 3+ clicks.
  • Conversion data for accounts with 3+ conversions.
  • Spend data for accounts with 3+ clicks.

 

Who is eligible to access LinkedIn Campaigns in RollWorks?

  • RollWoks customers with a Standard, Professional and Ultimate subscription package have access to LinkedIn Connector and can create LinkedIn Campaigns.
  • RollWorks customers with a Starter subscription package can purchase LinkedIn Connector as an Add-on to create LinkedIn Campaigns.

Depending on your package you may have a LinkedIn campaign spend limit per month. If you have reached your LinkedIn spend limit for the month reach out to your Account Manager to upgrade your  Linkedin Connector.

To find your current subscription package, log in to RollWorks and navigate to Settings > Billing > Plans & Usage. If you do not have an active package you will not see 'Plans & Usage'.

 

How do I access individual LinkedIn Campaign reports?

  • Login to RollWorks, go to 'Advertising' > 'Campaigns & Playbooks', and click on the 'Campaigns' tab.
  • Use the filter 'Channel' to select 'LinkedIn' to only view LinkedIn Campaigns.

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Click on the LinkedIn campaign name you wish to look into.

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On the next page, you will the specific LinkedIn Campaign details including reporting on the performance of your individual campaigns:

  • Impressions
  • CTR
  • Spend
  • Conversions
  • CPA

These metrics are updated hourly.

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📝  For Conversions, RollWorks automatically syncs overall Conversion Audiences except for any conversion audiences labeled as 'Non-Lead Page'.

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This means that every Conversion tracked by LinkedIn should be a form fill (as you defined when you created your Conversion Audiences).

 

Account-level reporting

To drill-down and see media and conversion metrics at the Account level click the tab 'Accounts' tab on the specific Campaign page details.

If you select a date range where we do not record activity meeting LinkedIn's privacy threshold of 3 conversions for a given account within the date range, we will show a purple 'i' indicating showing that we do not have sufficient data to share.

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How do I access Advertising data across my Account Lists?

You can see the combined impact of all of your RollWorks Campaigns and Playbooks on your Account Lists in the Account-Based Adversiting Report.

🚨  In the Account-Based Advertising Report you will see aggregated metrics for all your campaigns and Playbooks. At this time is not possible to filter to see aggregated reporting for LinkedIn Campaigns only.

Login to RollWorks, go to 'Advertising' > 'Reports', and click the 'Account-Base' tab.

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Filter by the Account list that you are targeting with your LinkedIn Campaign.

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The Account-Based Advertising report will only populate data from the LinkedIn campaign that meets the LinkedIn privacy threshold. For example, if an account does not meet the minimum display clicks in the LinkedIn campaign view, it also will not display in this report.

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