Opensense Integration Guide

What is the Opensense Integration?

The RollWorks and Opensense integration helps mutual customers unify messaging across display, social, and email channels.

Opensense automatically adds the email banner sizes (500x100 and 400x80)--applied in your RollWorks Playbooks and Campaigns--into the emails that your customer-facing teams send to prospects and to customers.

Who is eligible to access?

RollWorks customers on a Starter, Standard, Professional, and Ultimate package can take advantage of the Opensense integration. 

To find out what subscription package you have, login to the RollWorks platform and visit the Plan & Usage page under Settings.

Features

  • Simple Integration. Easily link your RollWorks and Opensense account with a few clicks.

  • Seamless orchestration. Run unified messages to target accounts across web, social, and email - all within the RollWorks platform.

  • Easy campaign management. Centrally manage all your ad campaigns and target audiences in one platform.

Benefits

  • Unified Messaging. Send the same message to the same target accounts across display, social, and email channels.

  • Increased Engagement. Reach your target accounts across display, social, and email to increase awareness and engagement.

  • Dynamic messaging. Run relevant ads based on target accounts'  engagement signals and stage in the buying process.

Integrating RollWorks and Opensense

  1. On the Opensense homepage, select Admin > Domain Settings 1.png
  2. In Domain Settings, select Connect to RollWorks2.png
  3. Complete oAuth           3.png4.png

Best Practices

  1. Send the same message to the same target accounts across display, social, and email channels to increase awareness and engagement.

  2. Sequence your messages based on where a target account is in their buying journey.

  3. Set up 'default' banners in Opensense to ensure a banner is included when emailing prospects who work at companies not targeted in RollWorks.

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