Legal Note: This is not legal advice, but rather guidelines based on the current regulatory activity in the European Union, the United Kingdom (UK), and NextRoll’s services. The guidelines may change over time to reflect updated best practices. You should consult with your own counsel, privacy professionals and/or internal resources to determine a comprehensive and appropriate cookie consent solution for your business and your marketing activities.
What is it
To comply with European law you must gather consent on your website before tracking any European visitor. To show ads in Europe, you will need to make sure your company complies with various privacy laws, including the EU and UK General Data Protection Regulations (collecting and processing the data collected through the cookie), and the ePrivacy Directive (consent to drop cookies).
You must gather consent from your European visitors with a Cookie Consent Banner if:
- Your business is located in the EU or UK.
Your business is located outside of the EU and UK and at least one of the following applies to you:
- 10% or more of your website traffic is from EU or UK visitors.
- You target EU or UK visitors in your campaigns.
- You accept any EU or UK currency on your website.
- You translate your website into languages spoken in the EU or UK.
Consent gathered through a Cookie Consent Banner is shown to your visitors as follows:
- If your company is located in the EU or UK: the Cookie Consent Banner will show for all your visitors.
- If your company is located outside of the EU or UK: the Cookie Consent Banner will only show for visitors with a European IP address.
Read the table below to understand important Cookie Consent Banner considerations that apply to you:
|Where is my company located?||Cookie Cookie Banner considerations|
|My company is located outside of the EU and UK.||
|My company is located in the EU or UK.||
The RollWorks platform gives you three different Cookie Content Banner choices:
To choose yours, Login to RollWorks and go to 'Settings' > 'Data Collection' > 'GDPR'
|Use NextRoll's Cookie Consent Banner||🏆 This is our recommended option. Deploys automatically. When you choose our Cookie Consent Banner, it will be implemented automatically through the same code you use to place your Pixel. Learn more here.|
|Use a Custom Cookie Consent Banner||Requires approval and can take several days to deploy. Learn more here.|
|No Banner||You won't track visitors in any European country.|
NextRoll’s Cookie Consent Banner (Recommended)
Your first option is to use the NextRoll Cookie Consent Banner, which can be automatically implemented through your pixel code. Our banner is available in English, Dutch, French, German, Italian, Japanese, and Spanish (based on your visitors' browser language) and covers cookies directly related to NextRoll's services. This is a simple solution that doesn’t require much extra developer work and will be implemented without any additional work on your end other than selecting our banner in your dashboard. Learn more about how to implement the NextRoll Cookie Consent Banner here.
Custom Cookie Consent Banner
🚨 If you choose to use a custom banner or a third-party banner, we require a review period and approval before your banner can go live.
Below are some supported third-party Cookie Consent Banners:
We’ve compiled our suggested best practices to implement a Custom Cookie Consent Banner if you choose to use a third-party consent banner or your own consent banner.
In addition, we strongly recommend using a Cookie Consent Banner (also called a "consent management platform" or "CMP") that integrates with the IAB Europe Transparency & Consent Framework and is configured properly to meet our criteria.
You can learn more about the February 2022 Belgian Data Protection Authority decision on the IAB’s Transparency and Consent Framework and how this decision may impact NextRoll customers here.
If you choose not to implement a Cookie Consent Banner on your website, RollWorks will not track any traffic from EU or UK visitors and you will not be able to target EU or UK visitors with advertising.
How to choose yours