Grant an AdRoll user account to your CRM admin
We recommend adding your CRM admin to your AdRoll account so that they can log in at any time, view, and edit your HubSpot Integration settings.
To adjust your HubSpot Integration Settings, click here or log in to AdRoll ABM platform and navigate to Settings > HubSpot. If you have not integrated AdRoll with your HubSpot, you will not be able to access these settings. Follow the steps in this article to complete the initial integration setup.
View your Integration Status
This section will provide you with the general information about your integration.
1. Status of your integration.
2. Button to disable the integration. This will stop the sync, but will not uninstall the RollWorks ABM package from your HubSpot Instance. If you want to completely remove the RollWorks ABM App from your instance, contact our Customer Support team.
Import Lists
This section allows you to select the HubSpot Contact Lists that you wish to import to AdRoll.
Click the button labeled Import Lists to view all available HubSpot Contact Lists.
Select the Contact List(s) that you wish to import and click Done.
Follow this Help Center article to learn other ways of importing existing HubSpot Contact Lists to AdRoll.
HubSpot Data Sync Settings
Check this box to confirm that you allow AdRoll to sync standard fields from HubSpot.
Select your preferred Sync cadence
HubSpot and AdRoll bi-directional sync can be configured every 24 or every 6 hours.
Share AdRoll data with HubSpot
Toggle this button to approve sharing AdRoll data with HubSpot.
Follow this Help Center article to learn more about what types of AdRoll data are available in HubSpot.
Select HubSpot as your Default CRM
In the event that you have both Salesforce and HubSpot integrated with AdRoll, this setting allows you to select which one should be your Default CRM. AdRoll will consider this CRM to optimize your experience in the AdRoll ABM platform.
The following AdRoll features can only be configured for your Default CRM:
- Sales Insights features: Seat Assignment, Account Spike email alerts, Account Spike reports in CRM, and the Sales Insights Widget in CRM.
- Revenue Impact report: this report uses your CRM data to show the influence of AdRoll advertising in your pipeline volume, potential revenue, closed won revenue, and deal velocity.
- AdRoll data-sync to CRM: AdRoll export data to your Default CRM only, so that you can build reports or automations.
- Account Record Creation: from the AdRoll Command Center you can push the creation of new Account records to your default CRM.
- Contact Record Creation: from AdRoll Workflows you can create new Contacts or Leads to your default CRM
Select your Revenue Field in HubSpot
Here you can select the Revenue Field in your HubSpot Deal Object that we should use to calculate the $ Amounts revenue metrics in the Revenue Impact Report.
Select the Total Revenue Value recorded against a Deal Object
You should carefully select the appropriate Deal Object amount field that reflects the total revenue value recorded against a Deal Object.
When selecting the Revenue Field from the dropdown, we will display any standard and custom opportunity fields that have a numerical value. These values will differ from the ones shown in the screenshot below because they are customized by your Sales Ops team. Speak to your CRM Administrator or Sales Ops team to find out the field used to capture the total amount value of your deals.
Select your Keyword Intent Sync
Select if you want to sync Keyword Intent Data to HubSpot in a custom object every 24 hours or not at all.
Contact Property Mapping
Contact Property Mapping is a critical step to configure how AdRoll creates contacts and leads in your HubSpot instance, ensuring that data flows smoothly and accurately. Currently, field mapping customization is available for HubSpot Contacts to support the creation of these records when you launch a Contact Discovery Workflow.
To learn more about HubSpot Property Mapping for Contact Record Creation, go to this article.
Company Property Mapping
Currently, field mapping for HubSpot Company Record Creation is fixed and cannot be customized. It has a view option that allows you to preview the default Company Record Field Mapping.
To learn more about HubSpot Property Mapping for Company Record Creation, go to this article.