Facebook Limited Data Use (LDU)

 Legal Disclaimer

This is not legal advice. This is our interpretation of information made available by Facebook. NextRoll, Inc. is not providing advice on whether or not to enable/disable this function for any particular legal compliance effort or other reason. Instead, we aim to provide our customers with the facts and instructions relevant to the Facebook LDU feature.

What is Facebook's Limited Data Use (LDU)?

As of July 1, 2020, Facebook enabled its new Limited Data Use (“LDU” ) feature which limits how Facebook processes, uses, and stores California residents’ data in order to assist customers with their compliance efforts pursuant to the California Consumer Privacy Act (“CCPA”)
To learn more about Facebook’s new LDU feature, click here.


How does Facebook's Limited Data Use (LDU) affect my RollWorks account?

If you are running Facebook campaigns with RollWorks, beginning August 1, 2020, Facebook requires advertisers to actively enable the LDU feature on their Facebook Pixel if they wish to continue to limit Facebook’s data collection of California residents. RollWorks will enable this feature for all of its customers running Facebook campaigns starting August 1, 2020, unless you choose to disable the LDU feature to allow Facebook to collect and use California residents’ data with no limitations for Facebook campaigns you may be running (see below).  


How do I disable Facebook’s LDU feature?

If your business is not required to comply with the CCPA, or there are other reasons that enabling Facebook’s LDU feature does not meet your CCPA compliance or other business needs, please reach out to the RollWorks Customer Support Team here to disable Facebook’s new LDU feature.
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