After connecting your site to RollWorks by placing the Pixel on your website, we will start capturing your visitor data under Website Audiences.
Video Viewer audiences are used to segment an audience based on people who have viewed CTV or Web video ads served through RollWorks campaigns.
You create Video Viewer Audiences based on the channel as follows:
- People who have viewed 75% or more of a CTV ad
- People who have viewed 75% or more of a web video ad
- People who have viewed 75% or more of either a CTV ad or a web video ad
Please note that CTV campaigns typically achieve over 95% completion rates, as our CTV inventory is non-skippable.
Use Cases
Retarget Viewers of CTV ads on the Web
Drive messaging continuity from CTV to the web and build up the momentum started in CTV to encourage consideration and purchase by retargeting the people who have viewed your CTV ads with Web Display, Native, HTML5, and Web Video ads.
To implement this use case launch a Web Retargeting Campaign and select a CTV Video Viewers as your target audience.