What is the Google Analytics Integration
Google Analytics (GA) is a tool that helps you identify trends and patterns in how visitors engage with your website. GA features include data collection, analysis, monitoring, visualization, reporting, and integration with other applications. The Google Analytics integration with RollWorks enables you to pass RollWorks Site Traffic Revealer firmographic attributes from your deanonymized website visitors to Google Analytics:
- Company Domain
- Company Name
- Company Industry
- Company Size
- Company Revenue
Who can access
In order to send RollWorks data to Google Analytics (GA) you will need access to the RollWorks Site Traffic Revealer. This feature is included for all customers with a RollWorks package: Starter, Standard, Professional, and Ultimate at no cost.
Connecting GA to RollWorks
There are three important steps that you must ensure are completed before you start to configure the Google Analytics (GA) integration:
- Complete the installation of the RollWorks Pixel.
- Find your Google Analytics Tracking ID.
- Choose one of the following methods to pass RollWorks data to Google Analytics:
Select this if you use Google Tag Manager and would like to send RollWorks data both to Google Analytics and to other applications such as Hushly, and Uberflip. Click here to continue with this option.
Does RollWorks integrate with Google Analytics 4 (GA4)?
Yes. To learn more about sending RollWorks Data to GA4 with GTM go to this article.
What is the recommended way of sending the data and why?
We recommend sending RollWorks data to GA4 with GTM. It allows more flexibility in customization, i.e.: if you want to route the data to other places in the future.
Which tag managers are supported?
Google Tag Manager (GTM) is the one tag manager currently supported for this integration. Other solutions such as Adobe Tags (formerly Launch and DTM), Tealium, Ensighten, etc. are not directly supported at this time.
Does the integration work with the free version of Google Analytics?
Yes, the free version of Universal Analytics provides up to 20 custom dimensions and GA4 provides up to 50 event-scoped dimensions. You'll just need 5 free custom dimensions available for RollWorks data.
Does the solution require any additional code snippets or does it use the RollWorks Pixel?
The solution uses the RollWorks pixel. After you enable the Site Traffic Revealer we will automatically push a small update to your pixel behind the scenes to make some of the additional variables available, but that will not require any work on your side.
Can we add the variables to the Google Tag Manager (GTM) data layer?
Yes, passing variables to the GTM data layer is the recommended mechanism of integration when using GTM.
What are some potential reasons why no data would be returned for a website visitor?
- We may not be able to match the visitor cookie in our database.
- The visitor cookies are not enabled.
- You may not have opted into tracking on the website, for example depending on the GDPR banner you are using to collect visitor data.
- The visitor ad blocker may be enabled.