Why is my RollWorks account suspended?

Legal requirements, industry self-regulation guidelines, and platform partner rules prohibit the promotion of certain websites and content. Customer safety has always been taken seriously at NextRoll and any advertiser action that jeopardizes this may ultimately lead to a profile suspension.

When a profile is suspended, the advertiser will receive an email notifying them as to why their account has been suspended. A suspension alert will also be present on the dashboard.

Depending on the type of suspension, your account may have limited actions such as:

  • Suspended campaigns that will not serve
  • New campaigns cannot be launched
  • RollWorks pixel will not collect any data or may be limited to collecting only non-EU data


What do I do if my RollWorks account has been suspended?

If your profile has been suspended and you require further information, please make sure to read all the information below. If you need help contact the RollWorks Customer Support team.


Why was my RollWorks account suspended?

There are a number of different reasons as to why a NextRoll profile may be suspended.

Violations of NextRoll Advertising Policies

Profiles may be suspended if RollWorks does not approve the content or products being promoted on a website or in ads. RollWorks Advertising Policies have more information on what types of content is eligible to run and what is prohibited from running.

No Privacy Policy on the Advertiser Website

As noted in the RollWorks Terms of Service, every website needs to have a privacy policy that provides visitors adequate notice and choice about RollWorks data collection activity on the site. This is also required by various applicable laws aimed at the collection and processing of personal data or personal information, as well as regulatory agencies that govern digital advertising. NextRoll cannot work with advertisers who do not have a required privacy policy posted. More information can be found here on Privacy Policy Requirements and what you need to have in your privacy policy in order to be compliant.

GDPR Non-Compliance

Every advertiser that uses a third party cookie consent tool to meet the standards required by the General Data Protection Regulation (GDPR) and ePrivacy Directive will have this consent tool reviewed by the NextRoll Policy team. If the custom banner is deemed insufficient for NextRoll Group then the advertiser profile will be suspended. More information on how to make sure the custom consent banner is compliant can be found here on the Cookie Consent Banner Best Practices Help Center article.

Billing and Payment Issues

Billing accounts can be suspended for any of the following reasons:

  • Insufficient funds
  • Insertion order issue
  • Past-due invoices 

More information can be found on our Billing FAQs if you have a profile that is suspended due to billing issues.

NextRoll, Inc. reserves the right to suspend any profile that it deems, in its sole discretion, to fail to meet required legal, policy, or privacy standards.

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