Pixel version updates

On May 30th, 2020 we released a new version of the RollWorks Pixel called Pixel v2 to deliver the following performance improvements:

  • Page Load Times: The latest version of the Pixel is built to load faster. It loads nearly 3 times faster than the prior version, delivering a better experience to the users browsing your website.
  • Single Page Applications: The latest version of the Pixel works seamlessly with single-page applications and form fills, making it easier than ever to track your high-value visitors. 
  • Dynamic Tracking: The latest version of the Pixel tracks page properties without the need for manually passing any global variables. This results in a more seamless event and conversion tracking.

Is it mandatory to replace my current Pixel with the latest version?

No, it is not mandatory as the RollWorks platform supports both Pixel versions. However, we strongly recommend implementing the latest version of the RollWorks Pixel so that you can benefit from its performance improvements.

How do I know what Pixel version do I have on my website?

Launch PixelPal to confirm what version of the RollWorks Pixel is implemented on your website. JS Pixel detected (2.0) indicates you have the latest version installed.

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How do I replace my existing Pixel with the new version?

To learn how to find and activate your RollWorks Pixel visit the Pixel Activation Guide.

Do I need to remove the old Pixel from my website?  

We strongly recommend that the previous version of the Pixel is removed from your website when you activate your new RollWorks Pixel v2.

Do I need to make any additional changes in RollWorks? 

You don't need to make any changes to your existing RollWorks settings, audiences, or campaigns. Once you have switched over to the RollWorks Pixel, you do not need to make any further changes to your existing campaigns and/or dashboard setup 

Do I need to make any changes to my existing Cookie Content settings?

No, you do not need to make any changes to your existing RollWorks Cookie Consent Tool or Custom Consent Tool.   

How do I test my RollWorks v2 Pixel Integration? 

You can use PixelPal to test your pixel setup and verify your Pixel is installed correctly in your website.

 

 

 

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