LinkedIn Integration Guide

  This integration may take up to 1-4 business days

After you connect your RollWorks account to your LinkedIn account it might take 1-4 business days before you can see your LinkedIn Ad Accounts in RollWorks. If your integration is initiated on the 25th of the month or later, please note that the integration cannot be enabled until the 1st of the following month. If you cannot see your integration after this period please contact RollWorks Support.


What is the LinkedIn Integration

The LinkedIn Integration for RollWorks connects your LinkedIn business account to the RollWorks platform to power your Account-Based strategy. 

This integration gives you great flexibility, you can push your RollWorks audiences to LinkedIn, or run advertising campaigns directly from RollWorks. Learn more about both options and which one is right for you here.


Who can access

To use the RollWorks<>LinkedIn Integration you must have:

  • An active LinkedIn Business Manager account.
  • An active RollWorks subscription package, please not that not all packages include this integration:
Your Package LinkedIn Integration
Standard Advertising Not Included
Advanced Advertising Not Included
ABM Included
ABM with Advanced Advertising Included
Starter (Legacy) Included
Standard (Legacy) Included
Professional (Legacy) Included
Ultimate (Legacy) Included
Free Tier Not Included

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.


Connect RollWorks to LinkedIn

Option 1: Push RollWorks Audiences to LinkedIn

Follow the instructions below to connect your LinkedIn Business account to RollWorks and push RollWorks Audiences to your different LinkedIn Ad Accounts, so that you can use them to run campaigns directly within your LinkedIn account.


  • Log in to LinkedIn using your LinkedIn account credentials.


  • Click Allow.

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  • Select all the Ad Accounts that you want to connect to RollWorks as the destinations to send your RollWorks Audiences and click Connect.

Connect Ad Account.png

  • Your LinkedIn Ad accounts will be displayed under Destinations with the status Connected.

Connected SUCCESS (2).png


You can disconnect LinkedIn Ad Accounts setup as destination at any time from RollWorks navigating to Settings > Integrations > LinkedIn

Disconnect (1).png

  • After connecting your Ad accounts as destinations you can continue and Push RollWorks Audiences to LinkedIn . Watch the 2-minute video below to learn more about how pushing RollWorks Audiences to LinkedIn works.


Option 2: Run Sponsored Content through RollWorks

  You cannot use Media Credits for LinkedIn Campaigns

If you have LinkedIn credits or RollWorks media credits as part of your contract, they cannot be used towards your LinkedIn campaign spend. RollWorks will bill you for your LinkedIn Campaign spend separately from your Media Credits.

Follow the instructions below to connect your LinkedIn Business account to RollWorks and and run campaigns directly within your RollWorks account:

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  • Click  the tab called Run sponsored Content through RollWorks and click Set Up.

option 2. run sponsored thru rw.png

  • Enter your company’s LinkedIn profile page URL and click Connect.


  • After clicking Connect your request to connect your RollWorks account to Linkedin is sent to your LinkedIn Administrator:
    • If you are the administrator of your business LinkedIn account click 'Go to LinkedIn and Approve'
    • If you are not the administrator of your business LinkedIn account, reach out to your administrator to approve our request 
  • Sign in to LinkedIn to approve the request from RollWorks:
    • Go to Admin tools > Admin Roles > Pending admin requests

Click 'Accept' to approve the request from RollWorks to be a sponsored content poster

Screen Shot 2022-09-02 at 11.46.23 AM.png


  • The last step of this installation is to wait 24-48 hours for billing and account lists to sync.

After completing the steps in this guide your LinkedIn account will be connected to RollWorks so that you can launch a LinkedIn Advertising Campaign directly in RollWorks.



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