Guidelines for Your Website & Landing Pages

RollWorks wishes to serve quality ads that are brand safe and adhere to our advertising policies. Similarly, the websites and landing pages that audiences are directed to must adhere to these same requirements. Below you will find examples of what to avoid.

 

How to Fix Disapproved Ads

If you received an email with any of the following advertising policy violations, please follow the recommended solutions listed below.

Landing Page Violations
  • Inactive Website 
  • Inaccessible Landing Page 
  • Landing Page: Destination Experience
  • Landing Page: Insufficient Content
  • Landing page: Invalid Destination
  • Landing Page: Missing Contact Information
  • Landing Page: Offensive Language
  • Landing Page: Redirecting URLs Not Permitted 
  • Landing Page: Unable to Translate
  • Landing Page Elements
Recommended Solutions
  1. Read the policies listed below to learn more about our website and landing page requirements. 
  2. Make the appropriate updates based on the key information description listed in the policy violation email. 
  3. Alternatively, you may be able to change your destination URL to drive your target audience to landing pages with compliant content.
    • Once you update your destination URL, your ads will automatically trigger into In Review.
In cases where you cannot make the required change to your website or landing page or if you need more information about the ad policy violation, please reach out to your account manager or the RollWorks Customer Support Team for assistance.

 

Website Requirements 

Inactive websites.

Websites that are incomplete, do not function properly, or lead to inactive pages. 

Websites that are incomprehensible or that do not offer any value or useful information to the user.

Lack of Brand Notification: marketers must have clear and consistent branding on the website and any associated ads and landing pages so that the targeted audience knows who is responsible for the advertisement.

Missing Contact Information: Websites that do not provide users with a method to get in contact with the business, such as contact information or a contact form.

Unable to Translate: Websites that cannot be easily translated are not permitted. 

Websites that are difficult to navigate or that have broken navigation links. 

Made-for-ads websites.

Websites that interfere with a user’s ability to navigate the browser or access the expected content.

Websites that require a download of an application or similar product to view the landing page.

Websites with scraped content or content duplicated from another source without adding value.

 

Landing Page Experience

Landing pages are the final destination that audiences land on when they click on your ad. They can be category pages, subpages, or even dedicated promotional pages that call attention to a particular product or service. RollWorks will approve landing pages that comply with the guidelines outlined below.

Lack of Brand Notification: marketers must have clear and consistent branding on the website and any associated ads and landing pages so that the targeted audience knows who is responsible for the advertisement.

Brand Mismatch: The brand notification (logo or company name) shown on ads, landing pages, and website must match. 

Redirecting URLs: The destination URL declared and the landing page URL must be the same in order to ensure a safe and positive experience for your target audience.

Unable to Translate: Landing pages that cannot be easily translated are not permitted. 

Offensive Language: Profanity or any offensive language is not permitted.

❌ Insufficient Content: Landing pages with insufficient content about the marketer’s main business that do not link back to the main website.

Destination Experience:

A “Coming Soon!” landing page: active links to pages that are under construction or blank may be grounds for disapproval.

Landing pages that are difficult to understand or do not make sense.

Landing pages that are difficult to navigate or that have broken navigation links.

Landing pages with more ads than content.

Inconsistent spelling or grammar that does not make sense.

Landing pages with low-quality images or where it is difficult to understand what the image is.

Pop-ups that disable a user from navigating a website.

Landing pages that interfere with a user's back button.

Landing pages that require a download of a product to view the content of the page.



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