What are Event-Based Website Audiences
When to use an event-based website audience:
- When you want to track an Audience defined by users clicking on a button on your website and clicking the button that does not result in a URL change (and page load). If there is a URL change and the page reloads you should track the audience creating a simple URL-based Audience.
- Tracking conversions that need to be completed on a separate website, which you can’t place the pixel on (this is a common scenario for event promotions)
Event-based Website Audiences are triggered when your visitor clicks the button, regardless if there is a subsequent action that is not completed. For example, if you create an Event-based Audience based on the "Submit" button at the end of a form fill, the event will be triggered and the visitor will be added to this audience even if the form is not submitted and returns an error because some required fields were not entered. You can however also specifically trigger the event code upon a form submission, by relying on a different trigger instead of a click.
Create Event-based Website Audiences
Step 1: Create an Event JS Match Audience Type
- Login to RollWorks and navigate to Audiences > Website Audiences and select Create Audience.
- Select Audience Type = Event JS Match.
- Enter your desired Audience Name.
- Enter your desired Audience Duration (in days) under How long to keep a person in this audience. If you aren't sure, learn more in this article.
- Only if this audience is a Conversion Audience, check the box labeled This is a conversion audience. If you aren't sure, learn more in this article.
- Click Create Audience.
Step 2: Copy the snippet to your clipboard
Step 3: Add the snippet to the function of the desired button/user event
Contact your website engineering team
We strongly suggest that you consult with your website engineering team to determine the best implementation option depending on your website structure.
Ensure that your RollWorks Pixel is active and fires on every page of your website. Your RollWorks Pixel can only detect activity on a page if it is active on that page. Learn more about how to troubleshoot your Pixel in this article.
Below are Advanced troubleshooting steps you can take to confirm if the dedicated Pixel for an event-based website audience is firing correctly. These instructions apply only if the user-triggered event that you are troubleshooting reloads the page or directs the user to another URL. If the page does not reload nor directs the user to another URL you should use this PixelPal Guide to troubleshoot your event-based Pixel implementation.
- Open your Chrome browser.
- Go to the URL on your website that has the Event-based audience implemented.
- Open Developer Tools by right-clicking your mouse and clicking Inspect.
- Go to the tab Network.
- Mark the checkbox Preserve log.
In the network call search box:
- Type name= → use this option if you DO NOT know the event segment EID or snippet pattern ID.
- Enter the event segment EID → use this option if you know the event segment EID.
- Perform a conversion test by clicking the button that you are tracking with this Event-based Audience.
- You will see the network calls under the “Name” column → click the adroll call
You can confirm the Event-based pixel is firing correctly in a couple of ways:
- Option a) Click Headers → General → Request URL → search for “name=[snippet pattern ID]”
Option b) Click Headers → General → Response Headers → search for the segment details:
- x-segment-display-name: name of your audience segment.
- x-segment-eid: audience segment EID.
- x-segment-name: snippet pattern ID.