If your organization is leveraging both RollWorks and 6sense within your Account-Based Marketing (ABM) technology framework, you can leverage predictive intent data from 6sense in RollWorks through Salesforce, to unlock a variety of use cases:
- Serving ads to high-intent accounts identified by 6sense.
- Targeting key contacts at accounts flagged as high intent.
- Retargeting accounts based on engagement insights from 6sense.
Connect 6sense to Salesforce
Follow this integration guide to connect 6sense to Salesforce.
Once the integration is complete the following 6sense data will be exported to Salesforce:
| Account-level fields | Description |
|---|---|
| 6sense Intent Score | Numeric, 0-100 |
| 6sense Buying Stage | Picklist: Awareness, Consideration, Decision, Purchase |
| 6sense Engagement Score | Numeric, indicating engagement level |
| 6sense Predictive Fit | Picklist: A, B, C, D |
| 6sense Intent Topics |
Text or Multi-picklist of researched topics |
We recommend referring 6sense documentation for the full list of available fields.
To verify 6sense data is syncing to Salesforce:
- Check Salesforce Account records regularly.
- Validate recent updates to 6sense fields within Account detail views.
- Run Salesforce reports filtering on these custom fields to confirm data integrity.
Connect Salesforce to RollWorks
Follow this installation guide to connect your RollWorks account to Salesforce.
RollWorks can ingest default and custom fields from standard Salesforce objects. Non-standard objects and their fields are not available. Learn more here.
- Account Object
- Opportunity Object
- Campaign Object
- Contact Object
- Lead Object
- Account Activities
- Contact Activities
Leverage 6sense Data in RollWorks
Create Account Lists
Read our Account List Builder guide to learn how create dynamic Account Lists in RollWorks using Salesforce data. You can use Account-level 6sense data available in Salesforce to customize your Account List logic in RollWorks, for example:
- Accounts with 6sense Intent Score ≥ 80.
- Accounts in 6sense Buying Stage = Decision.
- Accounts surging on specific 6sense Intent Topics like Cloud Security.
Create Contact Lists
Read our Contact List Builder guide to learn how to create dynamic Contact Lists in RollWorks using Salesforce data.
Both Account-level and Contact-level 6sense data available in Salesforce can be used to customize your Contact List logic, for example:
- Contacts from Accounts with 6sense Intent Score ≥ 80.
- Contacts with Titles (Decision-Maker, Influencer) with 6sense Buying Stage Decision.
- Contacts with ad clicks or page views and 6sense Intent Score ≥ 50.
- Decision-maker contacts (e.g., Job Title contains CEO, VP, Director) at accounts with 6sense Intent Score ≥ 80.
Customize Journey Stages
Read our Journey Stages Setup Guide to configure RollWorks Journey Stages using Salesforce data.
Account-level 6sense data available in Salesforce can be used to customize your Journey Stage definitions, for example:
- Aware Stage: 6sense Intent Score ≥ 20 or 6sense Buying Stage = Awareness.
- Engaged Stage: 6sense Intent Score ≥ 50 and 6sense Engagement Score ≥ 50.
- Sales Ready Stage: 6sense Buying Stage = Decision OR Intent Score ≥ 70.
- Considering Stage: 6sense Buying Stage = Consideration.
- Decision Stage: 6sense Intent Score ≥ 80 or Buying Stage = Decision.