Out of the box, the RollWorks App will automatically display the two default website audiences under Audiences > Website Audiences:
High Intent
The High Intent audience represents the top 20% of site visitors most likely to convert as determined by our proprietary bidding algorithm BidIQ.
Visitors to Unsegmented Pages
By default, after you install the Pixel all your website traffic will be automatically added into a default audience called Visitors to Unsegmented Pages. This default audience will serve as a catch-all to track all your website traffic until you start segmenting by creating your own Website Audiences.
As you create new Website Audiences in RollWorks, your default Visitors to Unsegmented Pages will no longer include any traffic captured by your newly defined Website Audiences. Any traffic to the pages that you define separately as a Website Audience will be excluded from Visitors to Unsegmented Pages.