These key RollWorks insights and platform features will allow you to inform you on how to effectively measure the effectiveness of your ABM program.
| Feature Name | Description | Resource |
|---|---|---|
| Journey Stages | Track account progression in your Account Lists through their buying journey from unaware to deal closed won. | Journey Stages guide |
| ABM Command Center | View all of your data signals into a single pane of glass, surface insights and highlight where there is demand. | Command Center Guide |
| Intent | Select Bombora Company Surge Intent Topics and RollWorks Intent Keywords you want to monitor and use to prioritize and engage your target accounts. | Intent Data Guide |
| Account Card | The Account card is a RollWorks feature that offers you a centralized view of all the activities associated with a specific account so that you can deep dive into all the insights available for one specific company. | Account Card |
| Hot Contacts | Hot Contacts enables you to increase your sales pipeline and help close deals faster by identifying more high-fit leads without having to rely on form fills. | Hot Contacts |
| Sales Insights | Sales Insights is a RollWorks feature that helps SDRs, Sales Reps and Sales Managers better prioritize accounts for outreach by using data science to uncover signals that an account is spiking with engagement with your properties. | Sales Insights |
| Website Analytics | Website Analytics is a RollWorks feature that gives you an account-based view of your website activity within the RollWorks platform including Top accounts visiting your website, Top website pages seen by your target accounts, Top industries visiting your website, and the size of the companies that are visiting your website. | Website Analytics Guide |
Next Steps
Continue with your next onboarding phase: Reporting Sources to Measure your ABM Program.