AdRoll Advertising Activity attributes are marketing activities generated from AdRoll Playbooks and Campaigns, encompassing ad impressions and ad clicks, and tracked by the Pixel. Advertising Activity filters can be used in different areas of the AdRoll ABM platform as filters to create Account Lists, Contact Lists, customize Journey Stages, and Workflows.
Advertising Activity data is available at the Account-level and the Contact-level:
| Account-level | Contact-level | |
|---|---|---|
| Metrics Available |
|
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| Where can you use these filters |
Who can access
| Your Package | AdRoll Advertising Activity Attributes |
|---|---|
| Account-Based Advertising | Included |
| Account-Based Marketing + Advertising | Included |
| Account-Based Marketing | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Not included |
Account Advertising Activity filters
| Filter | Definition | User Interface |
|---|---|---|
| Ad Impressions | The number of times an Account has viewed an ad in the last 7, 14, 30, 60, or 90 days. | |
| Ad Clicks | The number of times an Account has clicked an ad in the last 7, 14, 30, 60, or 90 days. | |
Using Account Advertising Activity filters
You can use Account Website Advertising Activity as a filter in the following AdRoll features:
- Account List Builder: Create account Lists and Account Groups to target them with ads.
- The AdRoll Command Center: Find accounts matching your desired firmographic attributes and other signals like intent and journey stage, to push them to your CRM as new records, or create new Account Lists. Please note that Technologies is not available as a filter in the Command Center.
- Workflows: Automate your go-to-market (GTM) strategy, leveraging AdRoll Company attributes, and other account data and insights from AdRoll across your connected systems with a built-in orchestration tool that brings your GTM tech stack together.
- Journey Stages: Track how the accounts in your Account Lists are progressing along the buying journey from unaware to won opportunity and into renewal opportunity using firmographic attributes.
Contact Advertising Activity filters
| Filter | Definition | User Interface |
|---|---|---|
| Ad Impressions | The number of times a contact has viewed an ad in the last 7, 14, 30, 60, or 90 days. | |
| Ad Clicks | The number of times a contact has clicked an ad in the last 7, 14, 30, 60, or 90 days. | |
Using Contact Advertising Activity filters
You can use Contact Website Advertising Activity as a filter in the following AdRoll features:
- Contact List Builder: Create CRM contact lists within accounts that match your desired firmographic attributes.