RollWorks tracks your website activity through the Pixel and aggregates visitor engagement metrics at the Account and Contact level. You can use Page Views, Unique Visitors, Conversions, and URLs Visited as filters in different areas of the RollWorks platform as filters to create Account Lists, Contacts Lists, customize Journey Stages, and Workflows.
Using URL Visited filters and operators
-
Using the operator [=] will capture traffic to the exact URL entered. For example URL Visited [=] rollworks.com/category
-
- Will not capture any UTM parameters such as rollworks.com/category?utm_category=test
- Will not capture pages under the path /category/ such as rollworks.com/category/page1
-
-
Using the operator [contains] will capture all the pages that contain the character string category in their URL. For example URL Visited [contains] category
-
- Will capture any UTM parameters such as rollworks.com/category?utm_category=test
- Will capture any pages under the path /category/ such as rollworks.com/category/page1
- Will capture any other URLs that contain the string category such as rollworks.com/resources/your-best-category
-
- Using wildcards such as [*] or [?] is not supported
Website Activity data is available at an Account-level and at a Contact-Level:
| Account-level | Contact-Level | |
|---|---|---|
| Filters available |
|
|
| Where can you use these filters |
Who can access
| Your Package | RollWorks Company Attributes |
|---|---|
| Account Based Advertising | Limited to Ad Driven Attributes only |
| Account Based Marketing + Advertising | Included |
| Account Based Marketing | Included |
| Starter (Legacy) | Included |
| Standard (Legacy) | Included |
| Professional (Legacy) | Included |
| Ultimate (Legacy) | Included |
| Free Tier | Not included |
To find your current package, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.
Account Website Activity from all website traffic
| Filter | Definition | User Interface |
|---|---|---|
| Page Views | The number of times a page has been viewed by an Account in the last 7, 14, 30, 60, or 90 days. You can filter page views for a specific URL or any page view. | |
| Unique Visitors |
The actual number of people from an Account who have visited your website at least once during the last 7, 14, 30, 60, or 90 days. This number does not increase if a previous visitor returns to a page multiple times. You can filter page views for a specific URL or any page view. |
|
| Conversions | The number of conversions tracked by RollWorks for an Account in the last 7, 14, 30, 60, or 90 days. Learn more about how to define your conversions in RollWorks. |
Account Website Activity from Ad Driven Traffic
| Filter | Definition | User Interface |
|---|---|---|
| Ad Driven Page Views |
The number of times a page has been viewed by an Account in the last 7, 14, 30, 60, or 90 days, whereby there was also at least 1 impression in the 30 days prior to the page view, to any cookie within the same account. You can filter page views for a specific URL or any page view. |
|
| Ad Driven Unique Visitors |
The actual number of people from an Account who have visited your website at least once during the last 7, 14, 30, 60, or 90 days, whereby there was also at least 1 impression in the 30 days prior to the page view, to any cookie within the same account. This number does not increase if a previous visitor returns to a page multiple times. |
|
| Ad Driven Conversions |
The number of conversions tracked by RollWorks for an Account in the last 7, 14, 30, 60, or 90 days, whereby there was also at least 1 impression in the 30 days prior to the page view, to any cookie within the same account. Learn more about how to define your conversions in RollWorks. |
Using Account Website Activity filters
You can use Account Website Activity filters in the following RollWorks features:
- Contact List Builder: Create CRM contact lists within accounts that match your desired firmographic attributes.
- Journey Stages: Track how the accounts in your Account Lists are progressing along the buying journey from unaware to won opportunity and into renewal opportunity using firmographic attributes.
- The RollWorks Command Center: Find accounts matching your desired firmographic attributes and other signals like intent and journey stage, to push them to your CRM as new records, or create new Account Lists. Please note Technologies is not available as a filter in the Command Center.
- Workflows: Automate your go-to-market (GTM) strategy, leveraging RollWorks Company attributes, and other account data and insights from RollWorks across your connected systems with a built-in orchestration tool that brings your GTM tech stack together.
Contact Website Activity filters from All Website Traffic
| Filter | Definition | User Interface |
|---|---|---|
| Page Views | The number of times a page has been viewed by a Contact in the last 7, 14, 30, 60, or 90 days. You can filter page views for a specific URL or any page view. | |
| Conversions | The number of conversions tracked by RollWorks for a Contact in the last 7, 14, 30, 60, or 90 days. Learn more about how to define your conversions in RollWorks. |
Contact Website Activity filters from Ad Driven Traffic
| Filter | Definition | User Interface |
|---|---|---|
| Ad Driven Page Views |
The number of times a page has been viewed by a Contact in the last 7, 14, 30, 60, or 90 days, whereby there was also at least 1 account impression in the 30 days prior to the page view, to any cookie within the same account. You can filter page views for a specific URL or any page view. |
|
| Ad Driven Conversions |
The number of conversions tracked by RollWorks for a Contact in the last 7, 14, 30, 60, or 90 days, whereby there was also at least 1 account impression in the 30 days prior to the page view, to any cookie within the same account. Learn more about how to define your conversions in RollWorks. |
Using Contact Website Activity filters
You can use Contact Website Activity as filters in the following RollWorks features:
- Contact List Builder: create CRM contact lists within accounts matching your desired criteria, using firmographic attributes, Journey Stages, Account Intent Data, etc.
- Workflows: Automate your go-to-market (GTM) strategy, leveraging RollWorks Company attributes, and other account data and insights from RollWorks across your connected systems with a built-in orchestration tool that brings your GTM tech stack together.