Excluding website placements

Adjust Campaign-specific Placement Exclusions

If you don't want your ads to appear on certain websites, publishers or mobile Apps you can adjust this setting at the individual campaign level. For example, you may want to exclude websites that don't fit your brand or aren't helping you sell your products or services.

To exclude specific placements by domain or App for an individual campaign:

• Create a new campaign or edit en existing campaign.
• Go to this page or navigate to Advertising > Campaigns & Playbooks.
• Click the Campaigns tab and click on the campaign name you want to adjust.
• Click Edit.
• Scroll down to Choose Web Settings.
• Click Advanced Options.
• Under Campaign Exclusions select Add domains to exclude.

Exclusions Domain

• Enter the websites that you want to exclude with only one per line.  
• Click Save.

We use an implicit leading wildcard for all domains you enter. For example, if you enter acme.com, we’ll exclude all domains that match *.acme.com. See below for example:

Exclusions by  App

• Enter App IDs associated with the mobile apps that you do not wish to target:
  •  
    • Android Apps: You can find the App ID in the Google Play Store URL of the app: https://play.google.com/store/apps/details?id=$APP_ID
    • For iOS Apps: You can find the App ID in the App Store URL of the app: https://apps.apple.com/$COUNTRY/app/$APP_NAME/id$APP_ID
• Click Save.