Available only for new Campaign Creation Flow
Beginning July 2025, we have started to slowly roll out a new campaign creation process for a better user experience and added features. Some customers may not yet see this experience, therefore may have fewer settings available than described here. To get expedited access, please reach out to your Customer Success Manager. Learn more.
Adjust Campaign-specific Placement Exclusions
If you don't want your ads to appear on certain websites, publishers or mobile Apps you can adjust this setting at the individual campaign level. For example, you may want to exclude websites that don't fit your brand or aren't helping you sell your products or services.
To exclude specific placements by domain or App for an individual campaign:
- Create a new campaign or edit en existing campaign.
- Go to this page or navigate to Advertising > Campaigns & Playbooks.
- Click the Campaigns tab and click on the campaign name you want to adjust.
- Click Edit.
- Scroll down to Choose Web Settings.
- Click Advanced Options.
- Under Campaign Exclusions select Add domains to exclude.
Exclusions Domain
- Enter the websites that you want to exclude with only one per line.
- Click Save.
We use an implicit leading wildcard for all domains you enter. For example, if you enter acme.com, we’ll exclude all domains that match *.acme.com. See below for example:
| You Enter | We Exclude | We Allow |
|---|---|---|
| acme.com |
www.acme.com mail.acme.com sports.acme.com |
Any domains that don’t end in acme.com |
| sports.acme.com |
sports.acme.com tennis.sports.acme.com |
finance.acme.com www.acme.com |
| www.acme.com | www.acme.com |
sports.acme.com finance.acme.com |
Exclusions by App
- Enter App IDs associated with the mobile apps that you do not wish to target:
-
- Android Apps: You can find the App ID in the Google Play Store URL of the app: https://play.google.com/store/apps/details?id=$APP_ID
- For iOS Apps: You can find the App ID in the App Store URL of the app: https://apps.apple.com/$COUNTRY/app/$APP_NAME/id$APP_ID
-
- Click Save.