Ads in ChatGPT help you reach people as they explore, compare, and decide - all inside a single conversational experience. Ads are matched to the context of the conversation the person is having and, when ads personalization is enabled, to select signals from their broader ChatGPT experience, so your message shows up aligned with what they are actually trying to accomplish.
For the most up-to-date information on OpenAI’s advertising offering, please reference OpenAI’s Help Center.
Feature Availability
Ads in ChatGPT through AdRoll ABM is currently in Closed Beta and is limited to select managed customers. Eligibility requirements apply - see Eligibility requirements below. Please contact a member of our sales team for more information.
How Ads in ChatGPT works with AdRoll ABM
OpenAI is an extended channel in AdRoll ABM. That means it works differently from AdRoll ABM’s own channels, and it is worth understanding those differences before you plan a campaign:
- AdRoll ABM targeting and the AdRoll ABM identity graph are not used. OpenAI owns all audiences and all selection and delivery decisions. Learn more about selection and delivery.
- ChatGPT campaigns do not appear in your AdRoll ABM dashboard. They are built, launched, and managed end-to-end by the AdRoll ABM team.
- You still own strategy and creative. Campaign goals, messaging, and creative generation stay with you; your AdRoll ABM team handles execution.
Who does what
| Area | Owned by |
|---|---|
| Campaign strategy, objectives, and success criteria | You |
| Creative concepting and creative generation | You |
| Incremental budget approval | You |
| Campaign build, launch, pacing, and optimization | AdRoll ABM (managed) |
| Reporting delivery | AdRoll ABM (managed) |
| Audiences, ad selection, and ad delivery | OpenAI |
| Ad formats, pricing, and brand safety controls | OpenAI |
Eligibility requirements
Check eligibility before you plan
The Closed Beta is limited to Managed customers only. Please contact your Account Manager for further qualification criteria.
What’s supported, and who to contact
Because ChatGPT campaigns run outside the AdRoll ABM dashboard, support for this channel works differently from the rest of AdRoll ABM.
- Contact your AdRoll ABM Account Manager or Customer Support team for eligibility, budgets and flighting, campaign build and changes, creative specs and trafficking, and campaign reporting.
- Reference OpenAI’s Help Center for ad formats, how ads are selected and delivered, pricing, tracking and measurement, and brand safety.
ChatGPT campaigns are not visible in the AdRoll ABM dashboard, so they cannot be viewed, edited, or troubleshot through standard in-app support. Please route all requests through your AdRoll ABM point of contact.
Conversion tracking and measurement
Reporting for Ads in ChatGPT is delivered by your AdRoll ABM team; these campaigns do not appear in AdRoll ABM dashboard reporting. For how measurement works on OpenAI’s side, see Tracking and measurement in OpenAI’s documentation.
FAQs
For details owned by OpenAI, please reference their documentation:
Can I run Ads in ChatGPT as a self-service campaign?
No. During Closed Beta, Ads in ChatGPT is a fully managed channel available only to select managed customers.
Can I use my AdRoll ABM audiences to target ChatGPT ads?
No. OpenAI owns all audiences and delivery decisions, and AdRoll ABM ’s targeting and identity graph are not used on this channel.
Will I see ChatGPT campaigns in my AdRoll ABM dashboard?
No. These campaigns are managed outside the dashboard, and your AdRoll ABM team will share reporting with you directly.
Can I move budget from my existing AdRoll ABM channels to ChatGPT?
No. ChatGPT budget must be incremental to the budget you already run with AdRoll ABM.