ABM Digital Out Of Home (DOOH) Overview

With AdRoll DOOH it’s never been easier to show up outside the home on premium screens, utilize location and audiences for precision targeting, and measure impact across the full-funnel. 

Targeting

1. Proximity – Set a geo-radius around Street addresses, Latitude & longitude coordinates, or points-of-Interest e.g., sports stadiums, convention centers, etc.
2. Venue – Set inclusion & exclusion criteria E.g. airports, bars, billboards, movie theaters, convenience stores, and much more.

Audiences

1. Audiences: Overlay third-party audiences and location data from mobile device locations to enhance targeting.
2. Journeys: Activate relevant screens along your audience’s path, as they go about their daily lives, to deliver the right message at the right time.

Campaign Strategies

1. Conferences & tradeshows
2. B2B buyers
3. Competitive conquesting
4. Seasonal campaigns
5. Events
6. Rebrands
7. Product/service launches
8. Feature/product promotion
    

Dynamic Creative Optimization

Ability to serve Dynamic ads in real-time across specific formats, typically aligned to live sporting events, 

Example:

• Advertisers want to align messaging with major sporting events and have their ads at the bottom of live score updates that fans receive.
• Use weather signals so an advertiser’s ads serve only when it’s raining. 

Measurement 

Monitor campaign health with reporting broken out by market, media (screen) type, impression and plays.

Third-Party DOOH Measurement

DOOH is more than an awareness only play. Remove the guesswork with third-party partnerships that measure full-funnel impact: foot traffic, brand lift, web conversions, app downloads, and sales lift. Note: third-party measurement is subject to spend, impressions, and flight length minimums. 

Availability