Getting Started with the Folloze Partnership
- This integration requires a contract with both RollWorks and Folloze.
- Determine your Folloze content strategy based on attributes like industry, awareness stage, buying persona, a specific company, etc.
- Ensure you have created a corresponding Playbook in RollWorks.
- Edit the clickthrough URLs of your RollWorks ads to include &var=XXX
- The &var= input should align with the audience your are engaging in Playbooks and with the desired content strategy.
- Use the var attribute in Folloze to create and personalize Boards.
URL Parameters in Folloze Personalization Studio
- URL query parameters are used to create content-based personalization.
- See ‘var’ parameters to represent stage of deal, ‘Intent” parameters, role, and other segmentation criteria.