Folloze Integration Guide

What is the Folloze Integration?

The RollWorks and Folloze partnership enables mutual customers to target the right accounts, provide highly-scalable, personalized experiences, and know precisely how, when, and why targets are engaging.

The combined solution solves many current ABM challenges, including poor engagement and generic experiences that cause prospects to lose interest. Organizations can precisely target, engage with deep personalization, and measure prospect engagement within their ideal customer profile (ICP).

The Folloze Integration provides you with the following features and benefits:

  • Create Folloze Boards to mirror your engagement strategy in RollWorks by buying persona, industry, awareness stage, and individual accounts
  • Increase organic and paid conversion rates by creating highly targeted and personalized online experiences at scale
  • Conduct full-funnel experimentation optimizing all digital assets with one solution


Who can access

The Folloze integration requires:

  • A paid Folloze subscription
  • A paid RollWorks subscription package:
Your Package Folloze
Standard Advertising Included
Advanced Advertising Included
ABM Included
ABM with Advanced Advertising Included
Starter (Legacy) Included
Standard (Legacy) Included
Professional (Legacy) Included
Ultimate (Legacy) Included
Free Tier Not included

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.


How to configure the integration

First, you will want to ensure that you have determined your Folloze content strategy based on attributes like industry, awareness stage, buying persona, a specific company, etc.

  • Create a Playbook in the RollWorks platform. To learn how to launch a Playbook, visit this guide
  • Edit the clickthrough URLs of your RollWorks ads to include &var=XXX 
  • The &var= input should align with the audience you are engaging in RollWorks Playbooks and with the desired content strategy. 


  • Log in to Folloze and go to the Personalization Studio.
  • Use the URL var parameters to create content-based personalization.
  • See 'var' parameters to represent the stage of a deal, 'Intent' parameters, role, and other segmentation criteria.



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