Important
Per Facebook's Policies, Lookalike audiences cannot be used in accounts classified as Special Ad Category. If you think that your campaign was miscategorized, please contact support@rollworks.com .
To comply with Facebook policies, we don’t allow discrimination on our platform, we restrict demographic targeting for specific ad categories that could have a discriminatory impact. These include ad campaigns for:
- Financial products and services
- Employment
- Housing
- Social issues, elections or politics
If you are seeking to launch Facebook campaigns in these categories, you will not be able to target these ad campaigns based on the demographic relating to age.
We review your account to determine if your ads are promoting any of the special categories. If we have determined that your account falls into one of these categories, you will see a notification in the Audiences section of your Facebook campaign.
For accounts deemed falling into the Special Categories, the following Facebook/Instagram targeting options will be disabled or limited:
- Geo-targeting
- Age range
If you think that your campaign was miscategorized, please contact RollWorks Customer Support Team.