Special Ad Categories for Facebook


Per Facebook's Policies, Lookalike audiences cannot be used in accounts classified as Special Ad Category.

To comply with Facebook policies, we don’t allow discrimination on our platform, we restrict demographic targeting for specific ad categories that could have a discriminatory impact. These include ad campaigns for employment, housing, and financial services such as banking or mortgages.

Advertisers seeking to launch Facebook campaigns in these categories will not be able to target these ad campaigns based on the demographic relating to age.

We review your account to determine if your ads are promoting housing, employment, or financial services or products. If we have determined that your account falls into one of these categories, you will see a notification in the Audiences section of your Facebook campaign.



If you think that your campaign was miscategorized, please contact RollWorks Customer Support Team.

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