Good to know
Campaigns cannot serve ads until at least one ad in the campaign is Approved and the payment method has been authorized.
Campaigns can have different statuses depending on our Ad Review Process and payment method authorization process. In order for a campaign to run it must have at least one Approved Ad and the Payment Method Authorization must be successful. Continue reading to learn more about each campaign status.
Not in Review
If a new campaign does not have any assigned ads then the campaign status will be Not In Review. In order for a campaign to run, it must contain approved ads. Learn more about Ad Creation and Uploading here.
If all ads in the campaign are In Review, the campaign status will also be In Review. These ads will be triggered into our Ad Review Process to ensure the content on the Ad Landing Page and Ad Image or Video is compliant with our Advertising Policies. Generally, ads are reviewed within 1 business day. Ad review may take longer if a more comprehensive review is required.
When at least one ad in the campaign is Approved this will trigger the Payment Method Authorization Process. This is our system checking if the payment method is active and has sufficient funds to pay for the maximum weekly amount that you may be invoiced for. This is not an actual charge. Once the authorization succeeds, then the campaign status will update automatically to Running.
New campaigns may take up to 14 days to learn and optimize depending on their combination of targeting settings and goals. Web campaigns entering Running status for the first time will show a Running (Learning) status for the first 14 days as it calibrates.
There can be a few different reasons why a campaign is Not Running.
If all the ads in the campaign do not pass the Ad Review Process and have the status Suspended, the campaign status will be Not Running. This means the ad or ads are not eligible to run in any campaigns. An email will be sent with more details of the policy violation and information on how to fix the ad(s) so that they are compliant with our Advertising Policies.
Set up campaign end dates to avoid authorization charges
If you want to reduce the amount your payment method is being authorized for, then you should end any campaigns you no longer want to run by setting the end date (so they no longer have a paused status). This way, they will no longer be included in the authorization amount when you are launching new campaigns or increasing budgets.
If a profile is suspended, the campaign status will be Suspended. NextRoll, Inc. reserves the right to suspend any profile that it deems, in its sole discretion, to fail to meet required legal, policy, or privacy standards. More suspension information can be found on our Help Center.
If the campaign's end date has elapsed and the campaign is no longer active the campaign status will be Ended.
If the campaign start date is scheduled to start running beyond the current date the campaign status will be Scheduled. Once the campaign start date matches the current date the campaign status will update to Running.