What is Account News

Account News is a proprietary RollWorks Account data signal that collects important events and business news about a company. The Account News feature provides information on changes to certain Account-level attributes, allowing you to take important information into consideration in order to prioritize and manage your account base strategy based on news related to the account's financial performance, organization structure, and product or partnership launches.

Data Signals 

News related to …

Impact 

Financial 

  • Bankruptcy
  • Company Award
  • Earnings
  • Funding
  • IPO
  • Upcoming IPO

Could Impact budget - positively or negatively - for technology purchases.

Organization Structure

  • Company awards
  • Executive joined company
  • Executive left company
  • Executive promotion
  • Hirings
  • Layoffs
  • Mergers & Acquisitions
  • New office
  • Restructuring or Divestiture

Stakeholder changes like a new CMO or VP of sales can mean changes in existing technology or open up opportunities for new technologies.

Launches 

  • New partnership
  • Product launch
  • News

Indicates company growth momentum and potential for technology investments.

Features:

      • Account-Level signal proprietary to RollWorks.
      • Regions covered:  US and International.
      • Data ingested from 40k sources of news.  
      • 25 + million companies are tracked in our RollWorks data foundation.    
      • Data is updated on a daily basis.

Benefits:

Account News gives you Account-level insights and changes that will help you:

      • Prioritize accounts for marketing and sales outreach, for example, companies that may have announced an impending IPO, investor funding, or hiring.
      • Exclude accounts that may not be a good fit, for example when a company announced to be at risk of bankruptcy or declares bankruptcy.
      • Personalize outreach, based on specific Account News signals.
      • Better understand how account behavior impacts acquisition and retention.

 

Who can access

Account News is available to customers on any of our paid subscription packages: Starter, Standard, Professional, or Ultimate. 

To find your current subscription, log in to RollWorks and navigate to Settings > Billing > Plans & Usage.

 

Account News data attributes

Attribute

Description

  • Bankruptcy
Triggered when a company is announced to be at risk of bankruptcy, or declares bankruptcy.
  • Company Award
Triggered when a company announces receipt of an award or accolade.
  • Earnings
Triggered when a company reports earnings.
  • Funding
Triggered when a company takes on new funding from private sources (Exclude IPOs and funding from public markets)
  • IPO
Triggered when a company completes a public listing.
  • Upcoming IPO
Triggered when a company announces an upcoming IPO or files an S-1.
  • Executive joined company
Triggered when a new executive (CXO, President, SVP, EVP, VP) joins the company.
  • Executive left company
Triggered when an executive (CXO, President, SVP, EVP, VP) leaves the company
  • Executive promotion
Triggered when an employee of the company moves into an executive position as either a promotion or lateral move.
  • Hirings
Triggered when a company announces hiring.
  • Layoffs
Triggered when a company announces layoffs, furloughs, or other reductions in the workforce.
  • Mergers & Acquisitions
Triggered when a company completes a merger or is the acquirer in an acquisition.
  • New office
Triggered when a company announces the opening of a new office or expansion into a new geo.
  • Restructuring or Divestiture
Triggered when a company disposes of an asset (business unit, office, product line) through sale, exchange, or closure.
  • New partnership
Triggered when a company announces a new partnership or joint venture.
  • Product launch
Triggered when a company announces a new product or service.
  • News
Triggered when a company appears on news media.

 

Account News in Journey Events

You can find Account News signals for specific Accounts in Journey Events to help you analyze the drivers of Accounts progression.

Learn more about Journey Events here.

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Account News to create Account Lists

You can use Account News signals to create your Account Lists: simply create a new Account List or edit an existing one by adding the attributes available under 'RollWorks Account News' and combine them with OR/AND logic. Account News can be configured as follows:

  • [Account News attribute] within the last 30 days
  • [Account News attribute] within the last 60 days
  • [Account News attribute] within the last 90 days

Learn more about how to use the Account List builder here.

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The examples below show you how to use different Account News attributes in the Account List Builder to enhance the logic that defines which companies are added to your Account Lists:

 

Account News Attribute

Layer in your Account List Builder logic

  • Funding
  • Upcoming IPO
  • IPO

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  • Hiring

 

Screen Shot 2022-06-28 at 5.25.31 PM.png
  • New partnership
  • New product launch
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