Opportunistic Learning Pathway

Welcome

Welcome to the Opportunistic Learning Pathway! You’re here because you’ve been identified as Opportunistic in the Accelerate program. Here are some similarities you might share with others at this level...

  • ABM team is in place
  • Teams are aligned
  • ABM program is in place 
  • ABM operations are in place
  • Proactively reviewing target accounts
  • Tracking ABM performance 
  • Operating efficiently
  • Well-managed CRM
  • Well-managed MAP
  • High CRM Adoption
  • Running consistent reports
  • Confirmed target accounts
  • Expanding tech usage

 

Below, you’ll find educational resources to get you prepared for onboarding with RollWorks. Take a look at the designated articles, videos, and workbooks before each milestone call with your onboarding manager.

Screen_Shot_2022-06-02_at_2.00.37_PM.png

 

Resources: ABM Foundation

Before your milestone one call, check out ABM Foundation. 

Type of content Link to content Time to complete
Webinar

ABM in an Increasingly Virtual World: How Has it Changed, and How it Will Look in the Future

50 min
Article

How ABM is Driving Marketing Innovation in 2022

5 min
Article

10 Attributes High-Performing Revenue Teams Have In Common

15 min
Article How to grow your business 500% with a strong marketing segmentation strategy 10 min
Presentation

The Essential Intent Data Guide

15 min

 

Resources: Measure

Before your milestone two call, check out Measure. 

Type of content Link to content Time to complete
Webinar

From Insights To Action: Taking ABM Measurement To The Next Level

35 min
Article

Read: How to Design Your Own Target Account Journey

10 min
Template

[Template] How to Design Your Own Target Account Journey

10 min
Video

Bringing your CRM Data to RollWorks: Salesforce

9 min
Video

CRM Data & RollWorks: HubSpot

3 min
Article

Google Analytics Integration Guide: send RollWorks data directly to GA

30 min
Article

Level-Up Conversational Marketing with RollWorks & Drift

10 min

 

Resources: Program Management

Before your milestone three call, check out Program Management. You may need to join our community for the following assets. You can use the code 'AMC4ABM' when registering!

Type of content Link to content Time to complete
Article

The Full Funnel Approach to Messaging

15 min
Article

Account Targeting Playbook Guide

30 min
Article

3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact

30 min
Article

A Beginner's Guide to CRM Retargeting

15 min
Article Back to Marketing School: Precision Ad Targeting 201 15 min
Webinar

A Look Behind The ABM Curtain: Crafting a Hit Multi-channel Campaign

30 min
Template How to report on your ABM campaigns—The ABM Reporting Template 15 min
Was this article helpful?
0 out of 0 found this helpful