Welcome
Welcome to the Opportunistic Learning Pathway! You’re here because you’ve been identified as Opportunistic in the Accelerate program. Here are some similarities you might share with others at this level...
- ABM team is in place
- Teams are aligned
- ABM program is in place
- ABM operations are in place
- Proactively reviewing target accounts
- Tracking ABM performance
- Operating efficiently
- Well-managed CRM
- Well-managed MAP
- High CRM Adoption
- Running consistent reports
- Confirmed target accounts
- Expanding tech usage
Below, you’ll find educational resources to get you prepared for onboarding with RollWorks. Take a look at the designated articles, videos, and workbooks before each milestone call with your onboarding manager.
Resources: ABM Foundation
Before your milestone one call, check out ABM Foundation.
| Type of content | Link to content | Time to complete |
|---|---|---|
| Webinar |
ABM in an Increasingly Virtual World: How Has it Changed, and How it Will Look in the Future |
50 min |
| Article | 5 min | |
| Article | 15 min | |
| Article | How to grow your business 500% with a strong marketing segmentation strategy | 10 min |
| Presentation | 15 min |
Resources: Measure
Before your milestone two call, check out Measure.
| Type of content | Link to content | Time to complete |
|---|---|---|
| Webinar |
From Insights To Action: Taking ABM Measurement To The Next Level |
35 min |
| Article | 10 min | |
| Template | 10 min | |
| Video | 9 min | |
| Video | 3 min | |
| Article |
Google Analytics Integration Guide: send RollWorks data directly to GA |
30 min |
| Article | 10 min |
Resources: Program Management
Before your milestone three call, check out Program Management. You may need to join our community for the following assets. You can use the code 'AMC4ABM' when registering!
| Type of content | Link to content | Time to complete |
|---|---|---|
| Article | 15 min | |
| Article | 30 min | |
| Article |
3 Ways Marketers are Upleveling B2B Retargeting for Maximum Impact |
30 min |
| Article | 15 min | |
| Article | Back to Marketing School: Precision Ad Targeting 201 | 15 min |
| Webinar |
A Look Behind The ABM Curtain: Crafting a Hit Multi-channel Campaign |
30 min |
| Template | How to report on your ABM campaigns—The ABM Reporting Template | 15 min |
