Welcome

Welcome to the Developer Learning Pathway! You’re here because you’ve been identified as a Developer in the Accelerate program. Developers often share similarities in that your organization could be…

  • Performing a few ABM tactics
  • Somewhat proactive
  • Documenting strategy 
  • Tracking performance
  • Creating efficiency
  • Becoming aligned 
  • Managing a CRM decently
  • Managing a MAP decently
  • Running Ad-Hoc Reports
  • Gaining clarity on target accounts
  • Improving operations

Below, you’ll find educational resources to get you prepared for onboarding with RollWorks. Take a look at the designated articles, videos, and workbooks before each milestone call with your onboarding manager.

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Resources: ABM Essentials

Before milestone one, check out ABM Essentials.

Type of content Link to content Time to complete
Article The Evolution of Marketing 10 min
Template

How to Build an ABM Plan

30 min
Article

Build an Account-Based Marketing Project Plan

15 min
Article

5 Ways Sales Teams Can Get the Most out of ABM

15 min
Workbook

Hack Marketing + Sales Alignment

30 min
Article

How to Uplevel Your Account-Based Marketing & Sales Alignment

15 min

 

Resources: ABM Foundation

Before milestone two, check out ABM Foundation and Measure. 

Type of content Link to content Time to complete
Presentation

How to Build B2B Marketing Audiences

30 min
Article Account Scoring Guide  30 min
Article

Journey Stages Guide

30 min
Video

5 Ways to Act on Intent with ABM

45 min
Article

3rd Party Intent Guide

20 min

 

Resources: Measure

Before milestone two, check out ABM Foundation and Measure. 

Type of content Link to content Time to complete
Article

Introducing Journey Stages: Empowering Marketing and Sales Teams with Critical Insights into Account Buying Journeys

10 min
Article

Introduction to Sales Insights

30 min
Video

Metrics That Matter: Proving the Impact of ABM

51 min
Article

Journey Event Guide

20 min
Article

Journey Stages Guide

30 min
Article

Account Based Advertising Reporting

30 min

 

Resources: Program Management

Before milestone three, check out Program Management. 

Type of content Link to content Time to complete
Article

4 Ways To Unpack The Power Of Personalization At Scale With 1:1, 1:Few And 1:Many ABM

50 min
Presentation

State of ABM 2022

15 min
Article

RollWorks Content Guide

30 min
Article

Level-Up Conversational Marketing with RollWorks & Drift

10 min
Article

Driving ABM with Multi-Channel MarTech Stack Integrations

10 min 



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