Welcome
Welcome to the Developer Learning Pathway! You’re here because you’ve been identified as a Developer in the Accelerate program. Developers often share similarities in that your organization could be…
- Performing a few ABM tactics
- Somewhat proactive
- Documenting strategy
- Tracking performance
- Creating efficiency
- Becoming aligned
- Managing a CRM decently
- Managing a MAP decently
- Running Ad-Hoc Reports
- Gaining clarity on target accounts
- Improving operations
Below, you’ll find educational resources to get you prepared for onboarding with RollWorks. Take a look at the designated articles, videos, and workbooks before each milestone call with your onboarding manager.
Resources: ABM Essentials
Before milestone one, check out ABM Essentials.
| Type of content | Link to content | Time to complete |
|---|---|---|
| Article | The Evolution of Marketing | 10 min |
| Template | 30 min | |
| Article | 15 min | |
| Article | 15 min | |
| Workbook | 30 min | |
| Article |
How to Uplevel Your Account-Based Marketing & Sales Alignment |
15 min |
Resources: ABM Foundation
Before milestone two, check out ABM Foundation and Measure.
| Type of content | Link to content | Time to complete |
|---|---|---|
| Presentation | 30 min | |
| Article | Account Scoring Guide | 30 min |
| Article | 30 min | |
| Video | 45 min | |
| Article | 10 min |
Resources: Measure
Before milestone two, check out ABM Foundation and Measure.
| Type of content | Link to content | Time to complete |
|---|---|---|
| Article | 10 min | |
| Article | 30 min | |
| Video | 51 min | |
| Article | 20 min | |
| Article | 30 min | |
| Article | 30 min |
Resources: Program Management
Before milestone three, check out Program Management.
| Type of content | Link to content | Time to complete |
|---|---|---|
| Article |
4 Ways To Unpack The Power Of Personalization At Scale With 1:1, 1:Few And 1:Many ABM |
50 min |
| Presentation | 15 min | |
| Article | 30 min | |
| Article | 10 min | |
| Article | 10 min |
