Welcome
Welcome to the Explorer Learning Pathway! You’re here because you’ve been identified as an Explorer in the Accelerate program.
Explorers often share similarities in that your organization could be…
- New to ABM
- Reactive vs proactive
- Performing random acts of marketing
- Marketing team somewhat misaligned with Sales team
- Managing a messy CRM or lacking a CRM
- Managing a messy MAP or lacking a MAP
- Finding it hard to report success
- Developing only a few target accounts
- Experiencing some operational inefficiencies
Below, you’ll find educational resources to get you prepared for onboarding with RollWorks. Take a look at the designated articles, videos, and workbooks before each milestone call with your onboarding manager.
Resources: ABM Essentials
Before milestone one, check out ABM Essentials.
| Type of content | Link to content | Time to complete |
|---|---|---|
| Read | The Evolution of Marketing | 10 min |
| Download Template | 30 min | |
| Read | 20 min | |
| Read | 15 min | |
| Read | 15 min | |
| Workbook | 30 min |
Resources: ABM Foundation
Before milestone two, check out ABM Foundation and Measure.
| Type of content | Link to content | Time to complete |
|---|---|---|
| Read | 30 min | |
| Read + Videos |
Learn the fundamental building blocks to create a top-notch target account list |
15 min |
| Read | 10 min | |
| Download Template | Learn ICP fundamentals and define your own with our template | 10 min |
| Read + Videos | Use ICP Fit Grade to score any account | 20 min |
| Read | 15 min | |
| Download Template |
Download a template to create your own target account journey map |
10 min |
| Read | 10 min | |
| Read + Videos |
Understand how to combine the different types of intent data available to you |
10 min |
Resources: Measure
Before milestone two, check out ABM Foundation and Measure.
| Type of content | Link to content | Time to complete |
|---|---|---|
| Read + Videos |
Track the progression of your target accounts with Journey Stages |
20 min |
| Read | 10 min | |
| Read | 10 min | |
| Video | 51 min | |
| Read |
Use Journey Events to deep dive on an individual target account |
30 min |
Resources: Program Management
Before milestone three, check out Program Management.
| Type of content | Link to content | Time to complete |
|---|---|---|
| Read |
How to grow your business with a strong marketing segmentation strategy |
5 min |
| Presentation | 15 min | |
| Article |
Learn how to align your ad creative to your target account journey stage |
5 min |
