Explorer Learning Pathway

Welcome

Welcome to the Explorer Learning Pathway! You’re here because you’ve been identified as an Explorer in the Accelerate program. Explorers often share similarities in that your organization could be…

  • New to ABM
  • Reactive vs. proactive
  • Performing random acts of marketing
  • Somewhat misaligned
  • Managing a messy CRM or lacking a CRM
  • Managing a messy MAP or lacking a MAP
  • Finding it hard to report success
  • Developing only a few target accounts
  • Experiencing some operational inefficiencies

 

Below, you’ll find educational resources to get you prepared for onboarding with RollWorks. Take a look at the designated articles, videos, and workbooks before each milestone call with your onboarding manager.

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Resources: ABM Essentials

Before milestone one, check out ABM Essentials.

Type of content Link to content Time to complete
Article The Evolution of Marketing 10 min
Template

Download this PowePoint template to build your own ABM Plan

30 min
Presentation

ABMify Your Demand Gen Programs

20 min
Article

Build an Account-Based Marketing Project Plan

15 min
Article

Uplevel your Marketing + Sales Alignment

15 min
Workbook

Hack Marketing + Sales Alignment

30 min

 

Resources: ABM Foundation

Before milestone two, check out ABM Foundation and Measure. 

Type of content Link to content Time to complete
Presentation

How to Build B2B Marketing Audiences

30 min
Videos

Account List Builder

18 min
Article

4 Account List Tips (We Learned the Hard Way)

10 min
Article Account Scoring Guide  30 min
Article

Journey Stages Guide

30 min
Article

How to Design Your Own Target Account Journey

10 min
Template

How to Design Your Own Target Account Journey

15 min
Article

Getting Intentional with Intent Data

10 min
Article

Intent data overview and types available

10 min

 

Resources: Measure

Before milestone two, check out ABM Foundation and Measure. 

Type of content Link to content Time to complete
Article

How to Measure ABM Programs at Any Level

10 min
Article

Show and Prove: How to Overcome ABM Measurement Challenges

10 min
Video

Metrics That Matter: Proving the Impact of ABM

51 min
Article

Journey Event Guide

30 min

 

Resources: Program Management

Before milestone three, check out Program Management. 

Type of content Link to content Time to complete
Article

How to grow your business 500% with a strong marketing segmentation strategy

5 min
Presentation

3 ABM Plays for Small Teams

15 min
Article

RollWorks Content Guide

30 min

 

 

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