At a high level, the Site Visitor API Integration facilitates the push of the following RollWorks data to 3rd party applications:

Account firmographic attributes Account identification attributes

Domain

Company Name

Company Industry

Company Size

Company Revenue

Account List

Account Group

Account List EID

Journey Stage

 

The tables below summarize all the RollWorks attributes available through the Site Visitor API, including a description and sample value for each attribute. 

You can refer to the API documentation for additional technical information and a complete Glossary of Site Visitor API attributes and the values available for company, industry, company revenue, and company size.

 

Account Firmographic attributes

Attribute name in the RollWorks Site Visitor API

Description & Example Value

companyDomain

Description: Company domain of the site visitor.

Example value: rollworks.com

companyName

Description: Company name of the site visitor based on the domain

Example value: RollWorks

companyIndustry

Description: Company industry of the site visitor based on their domain. See the available values for Company Industry in this Data Dictionary.

Example value: Marketing and Advertising

companySize

Description: Number of Employees of the company based on their domain. See the available values for Company Size in this Data Dictionary.

Example value: Medium-Large (500 - 999 Employees)

companyRevenue

Description: Company annual revenue of the site visitor based on their domain. See the available values for Company Revenue in this Data Dictionary.

Example value: Large ($100MM-$200MM)

 

RollWorks Account identification attributes

Please note that the attributes in the table below are not available in Google Analytics at this time.

Attribute name in the RollWorks Site Visitor API

Description & Example Value

AccountLists

Description: If the site visitor’s company exists in one of your existing RollWorks Account Lists, this attribute will indicate Account List membership using the Account List Name

Example value: Software US H12022

Learn more about what Account Lists are and how to create them in RollWorks.

AccountListEids

Description: The Account List EID is a unique alphanumeric identifier for your Account Lists. If the site visitor’s company exists in one of your existing RollWorks Account Lists, this attribute will indicate Account List membership using the Account List EID.

AccountGroups

Description: If the site visitor’s company exists in one of your existing RollWorks Account Groups, this attribute will indicate Account Group membership using the Account Group Name

Example value: A&B

Learn more about what Account Groups are and how to create them in RollWorks. 

JourneyStage

Description: In your RollWorks account, you will find 5 default Journey Stages that define where your accounts are in their buying journey.

Example values:

  • Unaware
  • Aware
  • Engaged
  • Open Opportunity
  • Won Opportunity

Keep in mind you can customize and add new Journey Stages, so check the names of your existing Journey Stages here.

Learn more about Journey Stages in RollWorks.

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