Site Traffic Revealer Data Available

At a high level, the Site Traffic Revealer Integration facilitates the push of the following RollWorks data to 3rd party applications:

Account firmographic attributes Account identification attributes

Domain

Company Name

Company Industry

Company Size

Company Revenue

Account List*

Account Group*

Account List EID*

Journey Stage*

*Not available in Google Analytics

 

Account Firmographic attributes

The table below summarizes all the RollWorks company firmographic attributes available through the Site Traffic Revealer, including a description and sample value for each attribute. 

You can refer to the API documentation for additional technical information and a complete Glossary of Site Traffic Revealer attributes and the pick values available for company, industry, company revenue, and company size.

Site Traffic Revealer attribute name  Description Example value
companyDomain The company domain associated with the website visitor rollworks.com
companyName Company name of the site visitor based on the domain RollWorks
companyIndustry Company industry of the site visitor based on their domain. See the available values for Company Industry in this API Data Dictionary. Marketing and Advertising
companySize Number of Employees of the company based on their domain. See the available values for Company Size in this API Data Dictionary. Medium-Large (500 - 999 Employees)
companyRevenue Company annual revenue of the site visitor based on their domain. See the available values for Company Revenue in this API Data Dictionary. Large ($100MM-$200MM)

 

RollWorks Account identification attributes

The table below summarizes all the RollWorks Account identification attributes available through the Site Traffic Revealer, including a description and sample value for each attribute. 

You can refer to the API documentation for additional technical information and a complete Glossary of Site Traffic Revealer attributes and the pick values available for company, industry, company revenue, and company size.

Warning

Please note that these attributes are not available in Google Analytics.

Site Traffic Revealer attribute name  Description Example value
AccountLists

If the site visitor’s company exists in one of your existing RollWorks Account Lists, this attribute will indicate Account List membership using the Account List Name

Learn more about what Account Lists are and how to create them in RollWorks.

Software US H12022

AccountListEids

The Account List EID is a unique alphanumeric identifier for your Account Lists. If your website visitor is part of a company added to your existing Account Lists, this attribute will indicate Account List membership using this unique EID.

Login to RollWorks and go to Audiences > Account Lists, click on a specific Account List to find the associated Account List EID in the browser URL.Screen Shot 2022-09-19 at 2.45.25 PM.png

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AccountGroups If your website visitor is part of a company added to your existing Account Groups, this attribute will indicate Account Group membership using the Account Group Name.

Learn more about what Account Groups are and how to create them in RollWorks.

A&B

JourneyStage

In your RollWorks account, you will find 5 default Journey Stages that define where your accounts are in their buying journey.

Keep in mind you can customize and add new Journey Stages, so log in to RollWorks and check the names of your existing Journey Stages here.

Learn more about Journey Stages in RollWorks.

Unaware, Aware, Engaged, Open Opportunity, Won Opportunity, Open Deal, Won Deal, etc.

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