Overview
The RollWorks Impact Overview dashboard measures the impact of campaigns on website engagement metrics across your account-based program. The dashboard helps you understand revenue impact at the account level along with pipeline engagement.
Navigation: Measure > Campaign Analytics > RollWorks Impact:
Account Engagement
- Target Accounts: total number of accounts on the selected TAL(s) / Account Group(s)
- Accounts Reached: number of accounts on the TAL(s) / Account Group(s) that saw an ad impression from RW
- Accounts Visited: number of accounts on the TAL(s) / Account Group(s) that made it to the website that saw an ad impression from RW
- Accounts Engaged: number of accounts on the TAL(s) / Account Group(s) that made it to 3+ pages on the website that saw an ad impression from RW
Pro-tip: you can drill down to see the account level metrics by clicking on the ☰ icon:
Revenue Impact & Pipeline Engagement
- Spend: amount spent on the selected TAL(s) / Account Group(s)
- New Influenced Opportunities: open opportunities that were created in the selected date range after experiencing one or more of the ad interactions listed within the defined criteria (click into the gear icon to view settings)
- New Influenced Revenue: revenue from closed-won influenced opportunities in the selected date range after experiencing one or more of the ad interactions listed within the defined criteria (click into the gear icon to view settings)
Pro-tip: you can drill down to see the opportunity level metrics by clicking on the ☰ icon:
Top Engaged Accounts
By default we surface the top 5 accounts by Unique Visitors, Engaged Visitors, and Page Views:
- Unique Visitors: number of unique visitors from all accounts reached
- Engaged Visitors: number of unique visitors who viewed 3+ pages on your website from all accounts reached
- Total Page Views: number of page views from all accounts reached
Website Activity
You can click into each account to see the website activity data - this feature provides account engagement details that:
- Empowers your Marketing & Sales teams to tailor communications based on the pages your target accounts are engaging with
- Identify the pages your target account is visiting the most
Pro-tip: you can toggle between “RollWorks Impacted” and “All Traffic” numbers
