Getting Started with RW Guide (Part 4): Measuring Your Impact

After completing any "Tactics" within the Goals of Advertising, you’ll see a new section appear on your Home Page titled “Running Campaigns”. This section can act as your command center for understanding the number of active campaigns on each channel, and where you need to go to understand their impact.

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Report

Benefits

Resources

Campaign Details

Understand efficiency media metrics such as: CPM, CTR, CPC.

Playbook Details

Understand account-based metrics such as: accounts reached/visited/engaged, and number of unique visitors/page views.

RollWorks Impact Overview

Understand account-based metrics across all of your advertising campaigns such as: accounts reached/visited/engaged, number of unique visitors/page views, and influenced opportunities.



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